Singapore

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Mission and Vision

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Mission and Vision

PIGEON Way

What is the PIGEON Way?

The “PIGEON Way” is the fundamental ideology based on which all of our global strategies and plans are developed. It’s also the basic criterion for how we feel in our hearts and how we convert those feelings to action.

Pigeon Way

Vision

To be the baby product manufacturer most trusted by the world’s babies and families.

Corporate Philosophy

Love

Credo

Only love can beget love

Mission

To bring joy, happiness and inspiration to babies and families around the world by providing them with products and services that embody love.

Values

  • Integrity
  • Communication, Consent, Trust
  • Passion

Pigeon Logo

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PIGEON logo comprises two hearts – those of the mother and her baby. The baby’s tiny heart is embraced by the mother’s large heart, depicting the endless love the mother showers on her baby. PIGEON strives to be an even larger heart, which embraces both mother and baby. This is our vision and hope at PIGEON.