The Pigeon Way
The Pigeon Way describes our “Corporate Philosophy”, “Credo” and “Purpose”. It also outlines out three “Values” which each and every employee upholds when performing their work, five “Action Principles” on which we base our actions and which also serve as a guide for our actions and the “Vision” which is what we aim to become in the medium to long-term.
The “Pigeon Way” is the cornerstone of all activities. It embodies our “heart and soul” and sets the grounds for our actions to stream from this core.
We believe every baby is born with a remarkable gift: the ability to be truly themselves.
Pigeon believes in preserving and nurturing the qualities that make each baby special.
Our years of experience in serving generations of babies has taught us there’s no one-size-fits-all approach to development.
Each baby deserves to progress at their own pace and to become whoever they want to be.
We strive to encourage curiosity, celebrate diversity and open horizons, because a society that treasures these things is one that will grow up to be creative, inclusive, and free.
The essence and core of our company
Only love can beget love
Our reason for being and the role we should play in society
We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies' unique needs. Besides developing dynamic products that complement the lifestyle, we want to provide services and spaces in public areas to allow parents to fulfill their parenting needs at all convenience.
Our first public nursing room furnished with Pigeon products is up and running at Our Tampines Hub. This cozy corner has everything you need to sanitize, clean up, and rest while doing mom things. We aim to build more of these spaces in the years to come!
The most important attributes for all Pigeon employees
We will embody our Purpose in society with diligence and in the right approach.
We will not exclusively seek profit but instead will endeavor to create win-win relationships with stakeholders.
We will demonstrate respect and appreciation for diversity (differences among races, sexes, cultures, religion, language, etc.).
Communication, Consent, Trust
We will foster trust by understanding people's varying goals through communication with consideration to others, and by supporting them to achieve the goals.
We will carefully provide consumers and the other stakeholders with them to ensure they understand the purpose of our plans and actions.
We will seek to deepen mutual understanding and carry out the work with a high level of trust through communication that transcends the barriers of cultural diversity.
We will continue to innovate to achieve better results without compromise and without taking the easier route.
We will tackle difficult task with confidence and courageously take on a new challenges.
we will approach our work with enthusiasm and a firm determination to succeed.
The basic guideline for driving all of our actions
We will act without delay and endeavor to speed up the progress of our business.
We will always think one step ahead and make a habit of being prepared.
We will constantly collect information and acquire knowledge in order to make correct and prompt decisions.
Keep sight of consumers
All of the company activities are to make the world more baby-friendly by furthering our commitment to understanding and addressing babies’ unique needs.
We will strive to understand the lifestyles, behavior and thinking of consumers to anticipate difficulties and perceive consumers’ unconscious desires, allowing us to offer new solutions and new value.
We will assess and verify all activities from the consumers’ perspective and endeavor at all times to improve and refresh our activities.
Global collaboration among competent individuals
We will foster personnel with the skills and expertise to play active roles globally.
We as individuals will voluntarily and actively study and acquire knowledge to enhance our analytical, logical thinking and communication skills and then refine our skills in the workplace.
We will resolve difficult issues and produce outstanding added value by collaborating across organizational boundaries and national borders.
Leadership and logical working style
We will not wait for instructions but will think, suggest and act independently.
All employees will recognize that they are leaders in their respective areas of responsibility and will pursue success with a sense of ownership.
We will ensure that our decision making and our actions are founded in objective and rational thought processes.
Willingness to change
We will not remain satisfied once good results have been accomplished but will continue to take on new challenges in pursuit of our ideals.
We will not rest on past successes, but rather seek out new wisdom and develop our own new unique approaches based on present conditions and future prospects.
We will initiate change rather than be forced into change.
The goal Pigeon Group aims to achieve
To be the baby product manufacturer most trusted by the world's babies and families, "Global Number One"
Our Fundamental Brief
Developing products and services full of love, because only love can beget love.
''What is ultimately most valuable asset of all humanity? It's the ability to treasure other people, that is "love". This is the credo of the Pigeon Group.
“The Pigeon Group is a corporation entity that provides products and services for babies, children and those who need assistance. We won’t be able to generate products and services full of love if we lack the spirit ourselves. This is the same spirits that a mother feels for the precious baby she is nurturing.
I believe the spirit of love is the foundation for all our business activities, and symbolizes the corporate philosophy of the Pigeon Group as a whole.”
June 23, 1980
Celebrates babies the way they are
Tips & GuidesLearn more
Parenthood is constant learning and searching for the best way that works for you and your little one! It's never a linear journey so we've put together some tips to help you!
Blogs & ArticlesLearn more
Parents who've gone down the same path can point out the bumps or help to buckle your seat belt and embrace what's to come! Read on more for some real-life parenting stories!
Events & SeminarsLearn more
Check out our latest breastfeeding webinars and seminars and sign-up for the next one!