{"id":26875,"date":"2025-04-01T18:17:01","date_gmt":"2025-04-01T10:17:01","guid":{"rendered":"https:\/\/pigeon.com.sg\/?post_type=events_seminars&#038;p=26875"},"modified":"2025-06-26T18:41:34","modified_gmt":"2025-06-26T10:41:34","slug":"pigeon-singapore-launches-new-customisation-option-build-your-own-bottle-byob-with-exclusive-pop-up-at-mothercare-experience-store","status":"publish","type":"events_seminars","link":"https:\/\/pigeon.com.sg\/events_seminars\/pigeon-singapore-launches-new-customisation-option-build-your-own-bottle-byob-with-exclusive-pop-up-at-mothercare-experience-store\/","title":{"rendered":"Pigeon Singapore Launches New Customisation Option \u2013 Build-Your-Own-Bottle (BYOB) with Exclusive Pop-Up  at Mothercare Experience Store"},"content":{"rendered":"<p>&nbsp;<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 50%;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26878 size-full aligncenter\" src=\"https:\/\/pigeon.com.sg\/wp-content\/uploads\/2025\/06\/Picture-1.jpg\" alt=\"\" width=\"360\" height=\"448\" srcset=\"https:\/\/pigeon.com.sg\/wp-content\/uploads\/2025\/06\/Picture-1.jpg 360w, https:\/\/pigeon.com.sg\/wp-content\/uploads\/2025\/06\/Picture-1-241x300.jpg 241w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/td>\n<td style=\"width: 50%;\">\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26877 size-full aligncenter\" src=\"https:\/\/pigeon.com.sg\/wp-content\/uploads\/2025\/06\/Picture-2.jpg\" alt=\"\" width=\"358\" height=\"448\" srcset=\"https:\/\/pigeon.com.sg\/wp-content\/uploads\/2025\/06\/Picture-2.jpg 358w, https:\/\/pigeon.com.sg\/wp-content\/uploads\/2025\/06\/Picture-2-240x300.jpg 240w\" sizes=\"auto, (max-width: 358px) 100vw, 358px\" \/><\/h2>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><em>Build-Your-Own-Bottle (BYOB) for Pigeon SofTouch\u2122 Bottles<\/em><\/p>\n<p><strong>Singapore, 1 April 2025 | <\/strong>Imagine a baby bottle as unique as your little one \u2014 designed to fit their needs, built with love, and customised just for them. <a href=\"https:\/\/pigeon.com.sg\/\"><strong>Pigeon Singapore<\/strong><\/a> is bringing this vision to life with the launch of its first-ever customisation service &#8211; <strong>Build-Your-Own-Bottle (BYOB)<\/strong>, which is an innovative and interactive way for parents to customise their very own Pigeon SofTouch\u2122\ufe0fBottle to suit their little ones feeding needs and one-of-a-kind personality.<\/p>\n<p>To celebrate this exciting milestone, Pigeon is hosting an exclusive pop-up at <a href=\"https:\/\/www.mothercare.com.sg\/harbourfront-centre?srsltid=AfmBOooGP_vKPlvoyn-Nzq0B-jRl3217KVsWQGKs3pQw2CyE9A7FFoyp\"><strong>Mothercare<\/strong><\/a><strong> Experience Store<\/strong> <strong>at Harbourfront Centre from 1 April to 5 May 2025<\/strong>, inviting parents and caregivers to build their very own bottle, enjoy exclusive giveaways and meet the charming Pigeon official brand mascot<em>, Howapipi<\/em> for the very first time.<\/p>\n<p>At the heart of the BYOB Collection is the ability to create a truly customised baby bottle in just 5 simple steps:<\/p>\n<ol>\n<li><strong>Choose bottle size and design<\/strong> \u2013 Available in <strong>160ml or 240ml<\/strong>, with three exclusive designs, including one featuring <em>Howapipi<\/em>.<\/li>\n<li><strong>Select a feeding style<\/strong> \u2013 Pick between a <strong>SofTouch\u2122 Nipple<\/strong>, <strong>Training Straw<sup>1<\/sup><\/strong> or <strong>Drinking Straw<sup>1<\/sup><\/strong>.<\/li>\n<li><strong>Pick a screw cap colour<\/strong> \u2013 Choose from <strong>12 vibrant colours<\/strong>.<\/li>\n<li><strong>Select a hood colour<\/strong> \u2013 Available in <strong>6 different shades<\/strong>.<\/li>\n<li><strong>Add optional handles<\/strong> \u2013 For extra grip (available only for 240ml bottles)<\/li>\n<\/ol>\n<p>Can\u2019t wait to create your own? Visit <a href=\"https:\/\/pigeon.com.sg\/shop-products\/\"><strong>Pigeon\u2019s online store<\/strong><\/a> today to customise your nursing bottle and bring your individuality and imagination to life!<\/p>\n<h3><strong>Pigeon <\/strong><strong>Build-Your-Own-Bottle (BYOB) Pop-Up<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26876 size-full\" src=\"https:\/\/pigeon.com.sg\/wp-content\/uploads\/2025\/06\/Picture-3.png\" alt=\"\" width=\"694\" height=\"866\" srcset=\"https:\/\/pigeon.com.sg\/wp-content\/uploads\/2025\/06\/Picture-3.png 694w, https:\/\/pigeon.com.sg\/wp-content\/uploads\/2025\/06\/Picture-3-480x599.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 694px, 100vw\" \/><\/p>\n<p style=\"text-align: center;\"><em>Pigeon Build-Your-Own-Bottle Pop-Up at Mothercare Experience Store<\/em><\/p>\n<p>Just like every baby\u2019s unique personality and style, the Pigeon BYOB Collection allows parents to customise not just their little one\u2019s feeding journey, but their fashion choices as well! From <strong>1 April to 5 May 2025<\/strong>, parents can personalise their baby\u2019s feeding essentials at the Pigeon Build-Your-Own-Bottle Pop-Up at Mothercare Harbourfront Experience Store.<\/p>\n<ul>\n<li><strong>Weekday Treat<sup>2<\/sup>:<\/strong> Purchase any <strong>BYOB accessory <\/strong>\u2014 hood, screw cap, bottle, nipple or straw top \u2014 and receive an <strong>exclusive Howapipi sticker sheet<\/strong>.<\/li>\n<li><strong>Launch Promotion<sup>2<\/sup>:<\/strong> From <strong>Fridays to Sundays<\/strong>, build your own Pigeon bottle and enjoy a <strong>complimentary 200ml Pigeon Liquid Cleanser<\/strong>, together with the Howapipi sticker sheet.<\/li>\n<\/ul>\n<p>For the first time in Singapore, families can meet <strong><em>Howapipi<\/em><\/strong>, the adorable Pigeon official brand mascot, known for being calm, curious, and always learning about the world around him. With a special connection to nature and babies, Howapipi brings warmth and wonder to every interaction. Join the fun on <strong>5-6 April and 3-4 May 2025 (1 PM \u2013 3 PM)<\/strong> for a magical moment where little ones can <strong>hug the lovable Howapipi, snap photos, and take home a free balloon<\/strong>.<\/p>\n<p>Plus, a <strong>sure-win lucky draw<\/strong> awaits! During Howapipi\u2019s appearances, simply <strong>follow <\/strong><a href=\"https:\/\/www.instagram.com\/pigeonsingapore\/\"><strong>Pigeon Singapore<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/www.instagram.com\/mothercaresg\/\"><strong>Mothercare Singapore<\/strong><\/a><strong> on Instagram<\/strong> and share a secret code from a special cross-collaboration post to win exciting prizes like <strong>Natural Botanical Baby Travel Gel, PowderCool Body Wipes, Plantmade Gentle Wipes, Disposable Baby Bibs, Mothercare vouchers <\/strong>and even <strong>Pigeon e-shop vouchers!<\/strong><\/p>\n<p>Reflecting on this collaboration, <strong><em>Hongou Masataka, Managing Director of Pigeon Singapore<\/em><\/strong>, shared his enthusiasm, &#8220;At Pigeon, we believe that every child is unique, and their feeding essentials should reflect that individuality. Partnering with Mothercare allows us to give parents the opportunity to customise their baby\u2019s feeding experience in a way that\u2019s both personal and practical. Through this interactive pop-up, we aim to provide families with not only the experience of the thoughtful design and trusted quality of our Pigeon SofTouch\u2122 Bottles, but also create special moments together that make feeding time even more meaningful.&#8221;<\/p>\n<p>Echoing this sentiment, <strong><em>Pang Fu Wei, Group Managing Director of Mothercare<\/em><\/strong>, said, \u201cWe\u2019re always looking for new ways to enhance the shopping experience for parents. This collaboration with Pigeon brings a fresh, interactive element to our store, allowing families to explore and customise baby essentials in a way that\u2019s both practical and enjoyable.\u201d<\/p>\n<p>He added, \u201cA baby bottle is more than just a feeding tool; it\u2019s a part of a baby\u2019s daily routine and a parent\u2019s bonding experience. By offering customisation, we\u2019re helping parents transform an everyday necessity into something unique and special. We see this partnership with Pigeon as the beginning of more enriching, interactive experiences, and we can\u2019t wait to welcome families to our Mothercare Experience store for this exclusive event.\u201d<\/p>\n<p>The Pigeon BYOB Pop-Up will be open daily at <strong>Mothercare Experience Store at Harbourfront Centre, #03-05\/06\/07, from 1 April to 5 May 2025, between 10.30 AM and 9 PM<\/strong>. Prices for the customisable Pigeon SofTouch\u2122 Bottles range from <strong>S$30.20 to S$44.90<\/strong>, depending on the selected accessories. To discover more about this exclusive launch, visit <a href=\"https:\/\/pigeon.com.sg\/byob\"><strong>Pigeon Singapore<\/strong><\/a> or follow <a href=\"https:\/\/www.instagram.com\/pigeonsingapore\/\"><strong>@pigeonsingapore<\/strong><\/a> and <a href=\"https:\/\/www.instagram.com\/mothercaresg\/\"><strong>@mothercaresg<\/strong><\/a> on Instagram.<\/p>\n<p>&#8211;<strong>END<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em><sup>1<\/sup><\/em><em>Only available for 240ml bottle.<\/em><\/p>\n<p><em><sup>2<\/sup><\/em><em>Terms and Conditions apply.<\/em><\/p>\n<p><em>*Global Baby Bottles Market 2025, Global Info Research.<\/em><\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","events_seminars_categories":[651],"class_list":["post-26875","events_seminars","type-events_seminars","status-publish","hentry","events_seminars_categories-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pigeon Singapore Launches New Customisation Option \u2013 Build-Your-Own-Bottle (BYOB) with Exclusive Pop-Up at Mothercare Experience Store - 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