{"id":21610,"date":"2024-04-16T10:47:18","date_gmt":"2024-04-16T02:47:18","guid":{"rendered":"https:\/\/pigeon.com.sg\/?page_id=21610"},"modified":"2024-04-16T10:47:51","modified_gmt":"2024-04-16T02:47:51","slug":"pigeon-is-among-best-japan-brands-for-the-fifth-year-running","status":"publish","type":"page","link":"https:\/\/pigeon.com.sg\/our-awards\/pigeon-is-among-best-japan-brands-for-the-fifth-year-running\/","title":{"rendered":"Pigeon is among Best Japan Brands for the fifth year running"},"content":{"rendered":"<div class=\"et_pb_row et_pb_row_0\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p class=\"m-txt-ttl2\"><span style=\"color: #666666; font-size: 14px;\">Pigeon Corporation was included on Interbrand Japan\u2019s annual Best Japan Brands list for the fifth year running. <\/span>In the Best Japan Brands 2024 list, Pigeon ranks 77th.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2 class=\"m-txt-p\"><strong class=\"fw\">Brand Leaders Interview<\/strong><\/h2>\n<p class=\"m-txt-p\">Pigeon\u2019s President and CEO Norimasa Kitazawa was interviewed for the Best Japan Brands 2024 Brand Leaders Interview series.<br \/>\nHe discusses the brand&#8217;s positioning and perspectives, employee engagement based on the brand, and our next initiatives in the interview.<br \/>\n\u25bc The interview is available at the following address: <a href=\"https:\/\/www.interbrandjapan.com\/brandranking\/2024-brand-value-interview-pigeon\/\">https:\/\/www.interbrandjapan.com\/ja\/bjb\/japan_brands\/2023\/pigeon\/interview.html<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_1\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_image et_pb_image_1\"><span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21612 size-full\" title=\"interbrand_Pigeon_Kitazawanorimasa\" src=\"https:\/\/pigeon.com.sg\/wp-content\/uploads\/2024\/04\/entry_thumbnail_converted_m.jpg\" alt=\"Best Japan brand Pigeon\" width=\"720\" height=\"480\" srcset=\"https:\/\/pigeon.com.sg\/wp-content\/uploads\/2024\/04\/entry_thumbnail_converted_m.jpg 720w, https:\/\/pigeon.com.sg\/wp-content\/uploads\/2024\/04\/entry_thumbnail_converted_m-480x320.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/span><\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>&nbsp;<\/p>\n<div>\n<h2 class=\"m-txt-p\"><strong class=\"fw\">What is &#8220;Best Japan Brands 2024?&#8221;<\/strong><\/h2>\n<p>Interbrand Japan, Japan\u2019s largest branding company (headquartered in Minato, Tokyo, President and CEO: Masahito Namiki), has announced Best Japan Brands 2024, a ranking of Japanese brand values using its proprietary Brand Valuation\u2122 method to convert brand value into monetary value. This is the 16th year these rankings have been announced. Best Japan Brands uses the same valuation methods used in Best Global Brands, a global brand value ranking Interbrand has announced every year since 2000. The ranking analysis incorporates environmental, social, and governance (ESG) data in order to evaluate not only the value that brands provide to customers but also how each company addresses its current and future social role and responsibilities.<\/p>\n<p>\u25bcPlease refer to the press release from Interbrand Japan for the consideration of the result.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.interbrandjapan.com\/brandranking\/2024-brand-value-interview-pigeon\/\" target=\"_top\" rel=\"noopener\">2024 Brand Value Interview Pigeon<\/a><\/strong><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div>\n<table style=\"width: 100%; border-collapse: collapse; border-color: #fc4444; height: 357px;\" border=\"3\">\n<tbody>\n<tr style=\"height: 79px;\">\n<td style=\"width: 1224px; text-align: center; height: 79px;\">\n<h2 class=\"m-txt-p\"><strong class=\"fw\">Pigeon is evaluated based on these points:<\/strong><\/h2>\n<\/td>\n<\/tr>\n<tr style=\"height: 278px;\">\n<td style=\"width: 1224px; text-align: center; height: 278px;\">\n<p style=\"text-align: left;\">Pigeon continues to develop internal and external initiatives based on the brand&#8217;s Purpose which is \u201cWe want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies&#8217; unique needs\u201d.<\/p>\n<p style=\"text-align: left;\">Based on this Purpose, Pigeon, as a brand that is always close to babies, proposed a \u201cVision of a Baby-Friendly Future\u201d and defined the materiality of issues that only Pigeon can solve to realize this vision, which is one of the pillars of its business.<\/p>\n<p style=\"text-align: left;\">\u201cBrand strategy\u201d is positioned as one of the 3 core basic strategies in the 8th Medium-Term Business Plan.<\/p>\n<p style=\"text-align: left;\">Based on the baby bottle business in Japan and other Asian countries, where Pigeon owns a large market share, the brand will aggressively expand its business in the baby category and new areas, as well as on a global scale, and continue to take on the challenge of making the world truly a baby-friendly place.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 class=\"m-txt-p\"><\/h2>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pigeon Corporation was included on Interbrand Japan\u2019s annual Best Japan Brands list for the fifth year running. In the Best Japan Brands 2024 list, Pigeon ranks 77th. Brand Leaders Interview Pigeon\u2019s President and CEO Norimasa Kitazawa was interviewed for the Best Japan Brands 2024 Brand Leaders Interview series. He discusses the brand&#8217;s positioning and perspectives, [&hellip;]<\/p>\n","protected":false},"author":14158,"featured_media":0,"parent":852,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-21610","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pigeon is among Best Japan Brands for the fifth year running - Pigeon<\/title>\n<meta name=\"description\" content=\"Pigeon is among Best Japan Brands for the fifth year running - Pigeon %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pigeon.com.sg\/our-awards\/pigeon-is-among-best-japan-brands-for-the-fifth-year-running\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pigeon is among Best Japan Brands for the fifth year running - 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