{"id":25734,"date":"2025-02-17T13:54:58","date_gmt":"2025-02-17T05:54:58","guid":{"rendered":"https:\/\/pigeon.com.sg\/?page_id=25734"},"modified":"2025-02-26T17:44:14","modified_gmt":"2025-02-26T09:44:14","slug":"pigeonway","status":"publish","type":"page","link":"https:\/\/pigeon.com.sg\/pigeonway\/","title":{"rendered":"Pigeon Group DNA\u30fbPigeon Way"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Banner Section” _builder_version=”4.22.2″ global_colors_info=”{}”][et_pb_fullwidth_code admin_label=”Banner” _builder_version=”4.22.2″ global_colors_info=”{}”]\n[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”The Pigeon Way Section” module_class=”pigeon-way-wave1″ _builder_version=”4.22.2″ background_color=”#e1d7d7″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” featured_image=”off” _builder_version=”4.22.2″ _module_preset=”default” title_font=”|700|||||||” title_text_color=”#e65550″ title_font_size=”36px” title_line_height=”1.25em” background_color=”#e1d7d7″ custom_margin=”||||false|false” custom_padding=”20px||20px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”20px||20px||true|false” custom_padding_last_edited=”off|desktop” title_font_size_tablet=”40px” title_font_size_phone=”28px” title_font_size_last_edited=”on|desktop” custom_css_post_title=”padding-bottom: 0;” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Fundamental Brief Section” _builder_version=”4.22.2″ custom_padding=”27px||27px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.2″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

We have updated the Pigeon Group DNA and Pigeon Way to enable each employees to embody a baby-friendly world and realize our Purpose. (February 14, 2025)<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/pigeon.com.sg\/wp-content\/uploads\/2025\/02\/2024PigeonWay_EN.png” alt=”Pigeon DNA” title_text=”2024PigeonWay_EN” disabled_on=”on|on|off” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFFFFF” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/pigeon.com.sg\/wp-content\/uploads\/2025\/02\/2024PigeonWay_EN.png” alt=”Pigeon DNA” title_text=”2024PigeonWay_EN” disabled_on=”off|off|on” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFFFFF” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”force-br” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The Pigeon Group DNA and Pigeon Way is Pigeon’s philosophy, which each and every employee values.
The “Pigeon Group DNA” consists of our ‘Corporate philosophy’ and ‘Credo,’ which is the core of Pigeon Group throughout its history and into the future.
The “Pigeon Way” consists of the ‘Purpose’ and ‘Spirit’ which is our reason for being in society and the cornerstone of all our activities which embodies our \u201cheart and soul.\u201d<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”mobile-flex” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Pigeon Group DNA” icon_color=”#e65550″ toggle_icon=”3||divi||400″ open_icon_color=”#e65550″ open_toggle_icon=”3||divi||400″ admin_label=”Pigeon Group DNA” module_class=”go-to-about_pigeon_dna” _builder_version=”4.22.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_css_toggle_icon=”background: #e65550;||color: #ffffff !important;||border-radius: 50%;” border_color_top=”#dedede” border_width_right=”0px” border_width_bottom=”0px” border_width_left=”0px” global_colors_info=”{}”][\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Pigeon Way” icon_color=”#e65550″ toggle_icon=”3||divi||400″ open_icon_color=”#e65550″ open_toggle_icon=”3||divi||400″ admin_label=”Pigeon Way” module_class=”go-to-about_purpose” _builder_version=”4.22.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” link_option_url=”#about_purpose” custom_css_toggle_icon=”background: #e65550;||color: #ffffff !important;||border-radius: 50%;” border_color_top=”#dedede” border_width_right=”0px” border_width_bottom=”0px” border_width_left=”0px” global_colors_info=”{}”][\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.2″ _module_preset=”default” background_color=”#eeefef” width=”99.9%” custom_padding=”28px||0px|||” global_colors_info=”{}”][et_pb_row module_id=”about_pigeon_dna” _builder_version=”4.22.2″ _module_preset=”default” min_height=”24px” custom_padding=”27px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”PigeonGroupDNAarea” _builder_version=”4.22.2″ _module_preset=”default” text_font=”|700|||||||” header_text_color=”#E02B20″ header_font_size=”40px” global_colors_info=”{}”]<\/p>\n

Pigeon Group DNA<\/strong><\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” min_height=”6.5px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#dedede” divider_style=”ridge” divider_style_tablet=”ridge” divider_style_phone=”solid” divider_style_last_edited=”on|phone” _builder_version=”4.22.2″ _module_preset=”default” min_height=”8.5px” custom_margin=”-15px||||false|false” custom_padding=”0px||||false|false” custom_css_after=” content: ”;|| height: 2px;|| top: 0px;|| left: 0;|| width: 60px;|| background-color: #e65550;|| position: absolute;|| display: block;” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” min_height=”249px” custom_margin=”|auto|-98px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”-32px|||||” global_colors_info=”{}”]<\/p>\n

The core of Pigeon Group throughout its history and into the future<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#E02B20″ text_font_size=”16px” header_text_color=”#E02B20″ header_font_size=”40px” text_text_color_tablet=”#E02B20″ text_text_color_phone=”#E02B20″ text_text_color_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Corporate Philosophy\u30fbCredo<\/strong><\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” min_height=”370px” custom_margin=”3px|||auto|false|false” custom_padding=”0px||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”|30px||30px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFFFFF” width=”96.2%” width_tablet=”96.2%” width_phone=”auto” width_last_edited=”on|phone” min_height=”315px” custom_margin=”-8px||||false|false” custom_margin_tablet=”-8px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”60px||60px||false|false” custom_padding_tablet=”60px||60px||false|false” custom_padding_phone=”30px|15px|30px|15px|false|false” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

\n

Corporate Philosophy<\/strong><\/h3>\n

The essence and core of our company<\/p>\n<\/div>\n

 <\/p>\n

Love<\/strong><\/span><\/h1>\n

 <\/p>\n

\n
\n
\n
\n

Pigeon group\u2019s products and services embody the idea of \u201cLove.\u201d Just as a mother\u2019s love forms the foundation of how she cares for her child, we must uphold that idea in everything we do.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”|30px||30px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”-12px||-44px||false|false” custom_padding=”60px||60px||false|false” custom_padding_tablet=”60px||60px||false|false” custom_padding_phone=”30px||30px||false|false” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

\n

Credo<\/strong><\/h3>\n

Our fundamental belief based on
\nthe corporate philosophy<\/span><\/p>\n

 <\/p>\n<\/div>\n

Only love can <\/strong><\/span><\/h1>\n

foster love<\/strong><\/span><\/h1>\n

 [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”20px|10px|20px|10px|false|true” border_width_all=”1px” border_color_all=”#dddddd” global_colors_info=”{}”]<\/p>\n

About our Credo: Creating products and services that embody \u201cLove\u201d<\/strong><\/p>\n

 <\/p>\n

\n

This is what the Pigeon Group\u2019s Credo means. I believe that love\u2014caring about other people\u2014is ultimately humanity\u2019s most valuable asset. The Pigeon Group provides products and services for babies, children, and others in need of assistance.<\/p>\n

To ensure that those products and services embody the idea of \u201cLove\u201d, we must uphold that idea in everything we do, just as a mother\u2019s love informs everything she does for her child. This kind of \u201cLove\u201d is the foundation of our business activities, which is why I believe \u201cLove\u201d is the word that best symbolizes what the Pigeon Group stands for.<\/p>\n

 <\/p>\n

Yoichi Nakata, June 23, 1980<\/p>\n<\/div>\n

<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”about_purpose” _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”30px|auto||auto|false|false” custom_padding=”5px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”pigeonwayarea” _builder_version=”4.22.2″ _module_preset=”default” text_font=”|700|||||||” header_text_color=”#E02B20″ header_font_size=”40px” global_colors_info=”{}”]<\/p>\n

Pigeon Way<\/strong><\/span><\/h1>\n

[\/et_pb_text][et_pb_divider color=”#dedede” divider_style=”ridge” divider_style_tablet=”ridge” divider_style_phone=”solid” divider_style_last_edited=”on|phone” _builder_version=”4.22.2″ _module_preset=”default” min_height=”8.5px” custom_margin=”-15px||||false|false” custom_padding=”0px||||false|false” custom_css_after=” content: ”;|| height: 2px;|| top: 0px;|| left: 0;|| width: 60px;|| background-color: #e65550;|| position: absolute;|| display: block;” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”-32px|||||” global_colors_info=”{}”]<\/p>\n

Our reason for being in society and the cornerstone of all our activities which embodies our \u201cheart and soul\u201d<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.2″ _module_preset=”default” position_origin_r=”bottom_left” vertical_offset=”0px” horizontal_offset=”0px” min_height=”474px” custom_margin=”||-36px||false|false” custom_padding=”1px||0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|off|off” admin_label=”Purpose (DESKTOP)” _builder_version=”4.22.2″ _module_preset=”default” header_font_size=”40px” custom_margin=”||95px|||” global_colors_info=”{}”]<\/p>\n

Purpose<\/strong><\/span><\/h1>\n
\n
\n
\n
\n

We want to make the world more baby-<\/span><\/span>
friendly by furthering our commitment to<\/span><\/span>
understanding and addressing babies\u2019<\/span><\/span>
unique needs<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_text disabled_on=”off|on|on” admin_label=”Purpose (MOBILE)” _builder_version=”4.22.2″ _module_preset=”default” header_font_size=”40px” text_orientation=”center” custom_margin=”||-50px||false|false” global_colors_info=”{}”]<\/p>\n

Purpose<\/strong><\/span><\/h1>\n
\n
\n
\n
\n

We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies\u2019 unique needs<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_image title_text=”p_pigeonway_about_purpose3″ disabled_on=”off|on|on” admin_label=”Image (MOBILE)” _builder_version=”4.22.2″ _module_preset=”default” background_image=”https:\/\/pigeon.com.sg\/wp-content\/uploads\/2025\/02\/p_pigeonway_about_purpose3.png” background_size=”contain” background_position=”center_left” background_horizontal_offset=”-44%” background_blend=”multiply” min_height=”141.5px” custom_margin=”||0px|0px|false|false” custom_padding=”||293px|100%|false|false” mix_blend_mode=”multiply” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_font_size=”40px” custom_margin=”||95px|||” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Spirit.\u00a0 \u00a0– Pursuing Our Purpose –<\/strong><\/span><\/strong><\/span><\/h1>\n

[\/et_pb_text][et_pb_text disabled_on=”on|off|off” admin_label=”Spirit (DESKTOP)” _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”-76px|65px|95px|||” global_colors_info=”{}”]<\/p>\n

Integrity<\/strong><\/span><\/h2>\n
\n
\n
\n
\n

We will earn the trust of our stakeholders<\/span><\/strong>
\nthrough honesty, openness,<\/span><\/strong>
\nand accountability in everything we do.<\/span><\/strong><\/p>\n

Dedication<\/strong><\/span><\/h2>\n

We will identify the essential challenges<\/span><\/strong>
\nfacing society, build products and solutions<\/span><\/strong>
\nreflecting our vision and embrace new approaches<\/span><\/strong>
\nwith agility and enthusiasm.<\/span><\/strong><\/p>\n

Synergy<\/strong><\/span><\/h2>\n

We will unite as a company to create greater value,<\/span><\/strong>
\ninspiring each other to new heights of excellence<\/span><\/strong>
\nthrough spirited debate over how we can<\/span><\/strong>
\nhelp build the future.<\/span><\/strong><\/p>\n

Enjoy<\/strong><\/span><\/h2>\n

We will pursue work that is meaningful and<\/span><\/strong>
\nresonates with our customers.<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_text disabled_on=”off|on|on” admin_label=”Spirit (MOBILE)” _builder_version=”4.22.2″ _module_preset=”default” text_orientation=”center” custom_margin=”-76px||-50px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Integrity<\/strong><\/span><\/h2>\n
\n
\n
\n
\n

We will earn the trust of our stakeholders through honesty, openness, and accountability in everything we do.<\/span><\/strong><\/p>\n

Dedication<\/strong><\/span><\/h2>\n

We will identify the essential challenges<\/span><\/strong>
\nfacing society, build products and solutions reflecting our vision and embrace new approaches with agility and enthusiasm.<\/span><\/strong><\/p>\n

Synergy<\/strong><\/span><\/h2>\n

We will unite as a company to create greater value, inspiring each other to new heights of excellence through spirited debate over how we can help build the future.<\/span><\/strong><\/p>\n

Enjoy<\/strong><\/span><\/h2>\n

We will pursue work that is meaningful and resonates with our customers.<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image title_text=”p_pigeonway_about_purpose3″ disabled_on=”on|off|off” admin_label=”Image (DESKTOP)” _builder_version=”4.22.2″ _module_preset=”default” background_image=”https:\/\/pigeon.com.sg\/wp-content\/uploads\/2025\/02\/p_pigeonway_about_purpose3.png” background_size=”contain” background_position=”center_left” background_horizontal_offset=”-44%” background_blend=”multiply” min_height=”141.5px” custom_margin=”|568px|90px|-200px|false|false” custom_padding=”||293px|100%|false|false” mix_blend_mode=”multiply” global_colors_info=”{}”][\/et_pb_image][et_pb_divider show_divider=”off” disabled_on=”on|off|off” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_image title_text=”p_pigeonway_about_purpose2″ _builder_version=”4.22.2″ _module_preset=”default” background_image=”https:\/\/pigeon.com.sg\/wp-content\/uploads\/2023\/06\/p_pigeonway_about_purpose2.png” background_size=”contain” background_position=”center_left” background_horizontal_offset=”32%” background_blend=”multiply” width=”51.4%” min_height=”141.5px” custom_margin=”|568px|90px|-200px|false|false” custom_margin_tablet=”|568px|90px|-200px|false|false” custom_margin_phone=”|0px|90px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||293px|110%|false|false” custom_padding_tablet=”||293px|110%|false|false” custom_padding_phone=”|||100%|false|false” custom_padding_last_edited=”on|phone” mix_blend_mode=”multiply” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”20px||20px||true|false” global_colors_info=”{}”][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\nWe have updated the Pigeon Group DNA and Pigeon Way to enable each employees to embody a baby-friendly world and realize our Purpose. (February 14, 2025)The Pigeon Group DNA and Pigeon Way is Pigeon’s philosophy, which each and every employee values.The “Pigeon Group DNA” consists of our ‘Corporate philosophy’ and ‘Credo,’ which is the […]<\/p>\n","protected":false},"author":23296,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-25734","page","type-page","status-publish","hentry"],"yoast_head":"\nPigeon Group DNA\u30fbPigeon Way - Pigeon<\/title>\n<meta name=\"description\" content=\"Pigeon Group DNA\u30fbPigeon Way - Pigeon %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pigeon.com.sg\/pigeonway\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pigeon Group DNA\u30fbPigeon Way - 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