To meet the needs for quality mother and baby care, PIGEON was founded in 1957 in Japan by its founder Yuichi Nakata whose vision to provide quality, comfort, convenience and affordability in one brand has made PIGEON the market leader today. With a range of products encompassing every need in maternity and baby care, PIGEON is a one-stop shop for mothers and mothers-to-be. Spreading its wings to over 40 countries, PIGEON is the top player in the International markets today. Headquartered in Japan, PIGEON has subsidiaries in Singapore, Malaysia, India, Thailand, Korea, China, and USA. Singapore is the regional headquarter for ASEAN countries.
"I want to produce an artificial nipple which is very similar to mothers' nipple"
– Yuichi Nakata
With no available research data and knowhow, Mr Nakata found his own unique methods to study the sucking mechanism of babies.
Mr. Nakata’s research data has contributed to the development of artificial teats. What Yuichi Nakata saw was the unique movements of the tongues of babies when they sucked milk. Scientifically named “Peristaltic Movements” much later, they formed the basis of all the bottles and nipples made in the PIGEON research centre. For over 5 decades, PIGEON has dedicated research capabilities towards the sucking behaviour of babies. Having established a solid foundation of research, PIGEON is recommended today by most top medical and academic professionals.
Doufu-Boueki, the predecessor of Pigeon Corporation, was established. First nursing bottle (A-type) with a wide neck was introduced in Japan. This pioneering design was more hygienic than previous bottles with a connected nipple.
A-type nursing bottle — prototype of the current design — was introduced.
B-type nursing bottle with a narrow neck was introduced.
C-type improved nursing bottle with a connected nipple was introduced.
S-type polyethylene nursing bottle was introduced in Japan. The hexagonal shape not only helped babies grasp it easily but the new material also brought dramatic product improvements.
F-type glass nursing bottle with an appealing illustration was introduced. This promoted the concept of baby products designed to make infant care more enjoyable.
Pigeon Corporation was established. L-type high-density polyethylene nursing bottle was introduced. This was designed to withstand boiling during sterilization, a weakness of traditional bottles.
AN-type polyamide (nylon resin) nursing bottle was introduced. A-D silicone nipple was introduced. Isoprene rubber nipple, which resists wear compared with natural rubber, was introduced.
Polycarbonate (PC) nursing bottle was introduced. Made to withstand sterilization, this tough, transparent, and lightweight design fulfilled all requirements for nursing bottles. R-8-type nursing bottle was awarded the Tokyo Invention Prize, and was recommended by Japan Red Cross Hospital.
A-type glass nursing bottle was introduced, becoming a best-selling product for 15 years.
W-8-type nursing bottle was introduced. Thanks to improved bottle-mouth molding, the bottle's flat mouth inner surface simplified cleaning for enhanced hygiene.
Exporting to global markets started.
Nursing bottle with a cap was approved by the Japanese Industrial Standards Committee and awarded the JIS Mark.
Pigeon's market share for nursing bottles in Japan reached 80%.
P-type nursing bottle was introduced. This was specially designed for proper feeding of babies with a cleft palate or inadequate sucking strength.
K-type nursing bottle was introduced. With its wide-end and rounded-corner square-bottom design, this uniquely stable shape was easy to hold and keep clean, and also simplified formula mixing.
Innovative MagMag bottle with four interchangeable tops was introduced. Designed to match baby's progressive development, this adaptable bottle was welcomed by consumers.
Pigeon Basic Research group identified peristaltic motion in baby's natural sucking action. This research has contributed many studies of infant growth to pediatric healthcare institutions, etc.
Nursing bottle and nipple (Bonyu-soudan-shitsu) were introduced to promote education in breastfeeding.
Concern about endocrine-disrupting chemicals in the environment led to media focus on polycarbonate (PC) nursing bottles.
Unbreakable MagMag made of polypropylene (PP) was introduced.
Glass nursing bottle sales shipments rose to 80% of market share.
Five major manufacturers prepared and presented guidelines for safe use of polycarbonate (PC) nursing bottles. Polyethersulphone (PES) nursing bottle was introduced.
Based on extensive research in breastfeeding, a nursing bottle (Bonyu-jikkan) with a soft, elastic, flexible nipple was introduced. This helped babies to open their mouths wide and supported natural sucking action.
Polyethersulphone (PES) nursing bottle (Bonyu-jikkan) was introduced. This lightweight bottle design allowed convenient portability.
Polyphenylsulphone (PPSU) nursing bottle (Bonyu-jikkan) and nipples in four sizes were introduced.
The nursing bottle (Bonyu-jikkan), which aids in raising babies on breastmilk,has been even further improved. It aims to help babies reproduce the necessary actions of latching on, sucking, and swallowing.