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Purpose

We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies’ unique needs

Promise

Celebrate babies the way they are

Story

Every baby is born with a remarkable gift: the ability to be truly themselves.

Pigeon believes in preserving
and nurturing the qualities that make each baby special.

Our years of experience in serving generations of babies has taught us there’s no one-size-fits-all approach to development.

Each baby deserves to progress at their own pace and to become whoever they want to be.

We strive to encourage curiosity, celebrate diversity, and open horizons, because a society that treasures these things is one that will grow up to be creative, inclusive, and free.

Babies grow in different ways & every way is unique

Lovingly Designed

Breastfeeding is a natural way of
Giving the best to your baby
It is the most unique ability of a mom and an admirable strength
We’re here to support that in every way you need to give you the best experience

Start your journey with us now

Our 60 years of research has helped many moms overcome their challenges of feeding their baby.

Find out how we did it

Pigeon is in the Best Japan Brands list for the fourth year running

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Our newly improved SofTouch™ Nipple

Comfortable and natural feeding for babies

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Innovative T-Ester material first ever used in nursing bottles

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Introducing a the sustainable baby skincare range from Pigeon!

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Sustainability

Pigeon commits to ‘Love Our Babies, Love Our Planet’

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Successful Breastfeeding Seminar – 15 July 2023

PIGEON is collaborating with Dr Wong Boh Boi for our Successful Breastfeeding Seminar in 2023.   Join our highly informative and empowering breastfeeding seminar, designed to equip you with the...

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Successful Breastfeeding Seminar – 14 May 2022

PIGEON is collaborating with Sister Kang for our 1st Successful Breastfeeding Seminar for 2022. So, come and join us to know more about essential tips as well as the role...

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Successful Breastfeeding Webinar with Practical Parenting Tips – November 2021

This November, PIGEON is collaborating once again with the expert, Dr Wong Boh Boi, for our Successful Breastfeeding Webinar 2021!   So, come and join us to know more about essential...

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Successful Breastfeeding Seminar – May 2021

Pigeon is collaborating with Sister Kang Phaik Gaik for our 1st Successful Breastfeeding Seminar with Hands-on Session for 2021. So come and join us to know more about essential tips...

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Successful Breastfeeding Webinar ‘Ask The Expert’ – August 2020

We wanted to delve deeper into the burning questions that parents have and thus we did a breastfeeding webinar for 'Ask the Expert' and it was indeed a successful and...

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Now, let's start your journey together

Tips & Guides

Parenthood is constant learning and searching for the best way that works for you and your little one! It's never a linear journey so we've put together some tips to help you! 

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Blogs & Articles

Parents who've gone down the same path can point out the bumps or help to buckle your seat belt and embrace what's to come! Read on more for some real-life parenting stories!

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