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Purpose

We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies’ unique needs

Promise

Celebrate babies the way they are

Story

Every baby is born with a remarkable gift: the ability to be truly themselves.

Pigeon believes in preserving
and nurturing the qualities that make each baby special.

Our years of experience in serving generations of babies has taught us there’s no one-size-fits-all approach to development.

Each baby deserves to progress at their own pace and to become whoever they want to be.

We strive to encourage curiosity, celebrate diversity, and open horizons, because a society that treasures these things is one that will grow up to be creative, inclusive, and free.

Babies grow in different ways & every way is unique

Our 70 years of research has helped many moms overcome their challenges of feeding their baby.

Find out how we did it

Wholehearted support for your breastfeeding journey

Breastfeeding is a natural way of
Giving the best to your baby
It is the most unique ability of a mom and an admirable strength
We’re here to support that in every way you need to give you the best experience

Start your journey with us now

Maximize Absorption, Minimize Irritation with Dermal Precision Technology

A delivery system that allows Nature’s Best to be precisely absorbed into the deeper layers of the dermis for lasting results and optimal skin health.

Experience visible results

Brand Leaders Interview

Best Japan Brands list since 2021

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Renewed with Bio-based Plastics

Together, We Nurture Their Tomorrow

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SofTouch™ Weaning Product Range

Enjoy a smooth transition from nursing to weaning

SofTouch™ BPP 2 Step Straw Bottle

Protecting Your World

Natural Origin Skincare - gentle on skin and nature

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Love Our Babies

We believe in creating a world where every baby is celebrated for who they are. That's why we design our products to meet the evolving needs of babies and endeavour to support parents and care givers in the best way we can.

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Love Our Planet

We believe in protecting the planet not just for ourselves, but for the future of our babies. That’s why we want to help nurture a love for the environment from young through education programs, as well as strive to reduce our environmental footprint by encouraging recycling and consuming responsibly.

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Now, let's start your journey together

Tips & Guides

Parenthood is constant learning and searching for the best way that works for you and your little one! It's never a linear journey so we've put together some tips to help you! 

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Blogs & Articles

Parents who've gone down the same path can point out the bumps or help to buckle your seat belt and embrace what's to come! Read on more for some real-life parenting stories!

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As a first time mom and a working mom, i have difficulties in finding a one-size fits all breast pump. Currently in market, breast pump offered are either hand-free or they are too big to be carried out. As many mothers out there who are working in a fast pace environment, it is a hassle to bring along alot of spare parts for hand-free breast pumps. I'm happy to find pigeon go mini breast pump as i can foresee myself using it along when i'm working. The spare parts are minimal and easy to handle/wash. Which also means it brings convinience to working mothers. It is also handy to put in bag as it is small yet suction is powerful. I have heard from my friends that some breast pumps altho they are small, the suction is weak leading to engorgement/milk are not fully expressed.

Jolene

Baby skin feels soft and clean after using. Very nice smell as well.

Sam

My holy grail now!! I don't have to bring out my bottles when pumping in office, making my daily pump bag lighter and lesser parts to wash 🙂 Less hassle too because I no longer need to transfer from bottle to milk bag for storage.

Adeline

Fantastic and nice smelling

Vanessa Tan

Lotion was used in my baby’s skin that was paired with the head and body wash. Product is able to moisturise when my was having minor drying skin after my baby was born.

Oscar

So thankful I bought this pump when I was pregnant, it came very handy when my baby did not latch well. Convenient to use and portable which helped me pump anywhere. Will definitely recommend to friends

Rachel

Celebrate babies the way they are

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