Pigeon Sustainable Vision: “Celebrate Babies with All”

We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies' unique needs. We aim to achieve sustainable growth as a company by reducing environmental impact and solving social issues surrounding babies and mothers in all countries and regions where we conduct business activities. Together with our stakeholders, we strive to create a future, full of joy and freedom, that treasures the amazing brilliance inherent in every baby, that encourages curiosity, and that celebrates diversity.

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Pigeon commits to ‘Love Our Babies, Love Our Planet’

Pigeon believes only love can beget love; for over 60 years, love has been at the centre of everything we do. That’s why we are committed to nurturing the planet with the same care and attention we give to our babies. We want to create a baby-friendly world through our trusted products that bring joy to babies and their families everywhere, as well as minimise our environmental impact through partnerships, product innovations and programs.

Our Commitments

Love Our Babies

We believe in creating a world where every baby is celebrated for who they are. That’s why we design our products to meet the evolving needs of babies and endeavour to support parents and care givers in the best way we can.

Love Our Planet

We believe in protecting the planet not just for ourselves, but for the future of our babies. That’s why we want to help nurture a love for the environment from young through education programs, as well as strive to reduce our environmental footprint by encouraging recycling and consuming responsibly.

Pigeon x WWF-Singapore

As part of Pigeon's Go Green Program, we have partnered with WWF-Singapore which aims to address key goals such as halting deforestation, creating sustainable livelihoods and educating our youth.

Build a Strong Management Foundation

We ensure that our values flow through everything we do; from key decisions and our team’s day-to-day, to how we engage with the communities we touch.