Committed To A Better World

We’re creating a more baby-friendly future. To get there, the planet we live on needs to become conducive for their development, as all children deserve a loving and sustainable environment to grow up in.

Incorporating Bio-Based Plastic, for a better earth

The SofTouch™ bottles are now made with 20% Bio-Based Plastic* certified by the International Sustainability and Carbon Certification (ISCC).
*Attributed with 20% Biomass-PP for all PP components. Mass balance approach.

Pigeon X The Animal Project

MiniLight Pacifier Sustainable Collection
A collaboration that celebrates the talents of artists with special needs while delivering thoughtfully engineered pacifier, specially designed for babies.

“In recent years, societal expectations of companies have been steadily increasing. Efforts to address environmental issues and social issues will bring about significant change to both companies and the world, and we also believe that this change presents an opportunity for us, and that all the employees of the Group have an important role to play in tackling these issues.”
Ryo Yano, President and CEO

Journey towards a baby-friendly future

Love is at the heart of everything we do. When creating trusted, baby-friendly products that bring joy to families, we’re committed to reshape our efforts in creating a better environment for the babies born tomorrow.

Our Commitments & Efforts

Learn how we further our commitment to understanding and addressing babies’ needs.

People and Babies

Creating a safe, joyful world for the future of babies born tomorrow

Planet Earth

Achieving net-zero carbon emissions by 2050

Responsible Business

Support sustainable growth through establishing a solid management foundation and more

Our Progress, At A Glance

Supporting Inclusion & Diversity

Celebrating the talents of artists with special needs by bringing their hand-drawn illustrations to life in the MiniLight Pacifier Sustainable Collection.

Trade-In Milestone

As of February 4, 2025, we have collected a total of 91,763 bottles (cumulative since 2020) through our bottle trade-in program at baby fairs and local drop-off points — surpassing our original goal of 50,000 bottles by 2023.

SofTouch™ Rebranding

Rebranded in October 2024, all of our SofTouch™ nursing bottles are now made with 20% bio-based plastic.

Natural Botanical Maternity

Launched in July 2024, this skincare line is formulated with upcycled ingredients to deliver essential actives that are both effective and gentle on the skin.

Skincare Packaging

Carrying the same commitment to eco-friendly packaging, all Natural Botanical Skincare products (Baby & Maternity) are made using forest-certified paper (FSC®), and bottles contain 20-30%
post-consumer recycled plastic.

Be Part of the Act

As part of our ongoing commitment to celebrating babies just the way they are, the Pigeon Singapore team cycled 195.96 km — raising funds through pledged donations for Smile Asia’s 2024 Fitness4Smiles with every kilometre clocked.

From Used to New

At the March 2024 Baby Fair, Pigeon Singapore partnered with Plastify to demonstrate how 250 name tags were made from recycled nursing bottles collected during our trade-in.

Partnership that just make sense

Together, we believe we can accomplish more.

With The Animal Project

Continuing our celebration of creativity and inclusion, we partnered with artists from The Animal Project to co-create the MiniLight Pacifier Sustainable Collection.

With Smile Asia

As Smile Asia’s partner, we reinforce our commitment to celebrating babies just as they are — by supporting international medical missions, charitable contributions, and educational outreach efforts.

Small Action, BIG Impact

Got a used nursing bottle?

Not sure what to do?

Recycle your bottles with us at our designated bins.