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Our History

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Our History

To meet the needs for quality mother and baby care, PIGEON was founded in 1957 in Japan by its founder Yuichi Nakata whose vision to provide quality, comfort, convenience and affordability in one brand has made PIGEON the market leader today. With a range of products encompassing every need in maternity and baby care, PIGEON is a one-stop shop for mothers and mothers-to-be. Spreading its wings to over 40 countries, PIGEON is the top player in the International markets today. Headquartered in Japan, PIGEON has subsidiaries in Singapore, Malaysia, India, Thailand, Korea, China, and USA. Singapore is the regional headquarter for ASEAN countries.

 

“I want to produce an artificial nipple which is very similar to mothers’ nipple”

– Yuichi Nakata

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With no available research data and knowhow, Mr Nakata found his own unique methods to study the sucking mechanism of babies. 

Mr. Nakata’s research data has contributed to the development of artificial teats. What Yuichi Nakata saw was the unique movements of the tongues of babies when they sucked milk. Scientifically named “Peristaltic Movements” much later, they formed the basis of all the bottles and nipples made in the PIGEON research centre. For over 5 decades, PIGEON has dedicated research capabilities towards the sucking behaviour of babies. Having established a solid foundation of research, PIGEON is recommended today by most top medical and academic professionals.

  • 1949

    1949

    Doufu-Boueki, the predecessor of Pigeon Corporation, was established. First nursing bottle (A-type) with a wide neck was introduced in Japan. This pioneering design was more hygienic than previous bottles with a connected nipple.

  • 1950

    1950

    A-type nursing bottle — prototype of the current design — was introduced.

  • 1952

    1952

    B-type nursing bottle with a narrow neck was introduced.

  • 1953

    1953

    C-type improved nursing bottle with a connected nipple was introduced.

  • 1954

    1954

    S-type polyethylene nursing bottle was introduced in Japan. The hexagonal shape not only helped babies grasp it easily but the new material also brought dramatic product improvements.

  • 1956

    1956

    F-type glass nursing bottle with an appealing illustration was introduced. This promoted the concept of baby products designed to make infant care more enjoyable.

  • 1957

    1957

    Pigeon Corporation was established. L-type high-density polyethylene nursing bottle was introduced. This was designed to withstand boiling during sterilization, a weakness of traditional bottles.

  • 1960

    1960

    AN-type polyamide (nylon resin) nursing bottle was introduced. A-D silicone nipple was introduced. Isoprene rubber nipple, which resists wear compared with natural rubber, was introduced.

  • 1962

    1962

    Polycarbonate (PC) nursing bottle was introduced. Made to withstand sterilization, this tough, transparent, and lightweight design fulfilled all requirements for nursing bottles. R-8-type nursing bottle was awarded the Tokyo Invention Prize, and was recommended by Japan Red Cross Hospital.

  • 1964

    1964

    A-type glass nursing bottle was introduced, becoming a best-selling product for 15 years.

  • 1965

    1965

    W-8-type nursing bottle was introduced. Thanks to improved bottle-mouth molding, the bottle’s flat mouth inner surface simplified cleaning for enhanced hygiene.

  • 1966

    1966

    Exporting to global markets started.

  • 1967

    1967

    Nursing bottle with a cap was approved by the Japanese Industrial Standards Committee and awarded the JIS Mark.

  • 1968

    1968

    Pigeon’s market share for nursing bottles in Japan reached 80%.

  • 1977

    1977

    P-type nursing bottle was introduced. This was specially designed for proper feeding of babies with a cleft palate or inadequate sucking strength.

  • 1979

    1979

    K-type nursing bottle was introduced. With its wide-end and rounded-corner square-bottom design, this uniquely stable shape was easy to hold and keep clean, and also simplified formula mixing.

  • 1982

    1982

    Innovative MagMag bottle with four interchangeable tops was introduced. Designed to match baby’s progressive development, this adaptable bottle was welcomed by consumers.

  • 1988

    1988

    Pigeon Basic Research group identified peristaltic motion in baby’s natural sucking action. This research has contributed many studies of infant growth to pediatric healthcare institutions, etc.

  • 1991

    1991

    Nursing bottle and nipple (Bonyu-soudan-shitsu) were introduced to promote education in breastfeeding.

  • 1997

    1997

    Concern about endocrine-disrupting chemicals in the environment led to media focus on polycarbonate (PC) nursing bottles.

  • 1998

    1998

    Unbreakable MagMag made of polypropylene (PP) was introduced.

  • 1999

    1999

    Glass nursing bottle sales shipments rose to 80% of market share.

  • 2000

    2000

    Five major manufacturers prepared and presented guidelines for safe use of polycarbonate (PC) nursing bottles. Polyethersulphone (PES) nursing bottle was introduced.

  • 2002

    2002

    Based on extensive research in breastfeeding, a nursing bottle (Bonyu-jikkan) with a soft, elastic, flexible nipple was introduced. This helped babies to open their mouths wide and supported natural sucking action.

  • 2003

    2003

    Polyethersulphone (PES) nursing bottle (Bonyu-jikkan) was introduced. This lightweight bottle design allowed convenient portability.

  • 2007

    2007

    Polyphenylsulphone (PPSU) nursing bottle (Bonyu-jikkan) and nipples in four sizes were introduced.

  • 2010

    2010

    The nursing bottle (Bonyu-jikkan), which aids in raising babies on breastmilk,has been even further improved. It aims to help babies reproduce the necessary actions of latching on, sucking, and swallowing.