Pigeon: The Softest Touch

Pigeon revamps and upgrades its iconic SofTouch Nursing Bottles with an even softer nipple and an added research-based latch-on line.

It also launches T-Ester bottle, an innovative glass-like material first used in nursing bottles.

Singapore, August 2022 – Pigeon, the number 1 brand for nursing bottles preferred by moms and babies around the world, has remained true to its purpose to create a baby-friendly world – constantly improving and enhancing the journey for both moms and babies. To better cater to as many babies as possible, Pigeon has researched on and revamped its most popular SofTouch Nursing Bottles to create an even softer nipple with a research-based latch-on line. Developed to functionally mimic the feeding movements that babies perform when drinking from mother’s breasts, the new Pigeon SofTouch Nursing Bottles are crafted to especially support breastfeeding mums by enabling them to feed their baby from both breast and bottle seamlessly.

In addition to the new nipple, Pigeon has launched a new nursing bottle using the innovative T-Ester, a material developed exclusively for Pigeon in Japan. These new Pigeon SofTouch T-Ester Nursing Bottles are UV-steriliser friendly, and possess a stronger resistance to UV degradation compared to other plastics.

The new Pigeon SofTouch Nursing Bottles will start rolling out from 19 August 2022 at all authorised retailers. 

Pigeon SofTouch Nursing Bottles: The New Third-Generation

Developed based on years of research to closely replicate a baby’s natural nursing motion, Pigeon developed the new SofTouch Nursing nipples using a softer silicone, structured to encourage babies to latch on easily and properly, as if they are breastfeeding. Research conducted by Pigeon revealed that a breastfeeding baby takes the mother’s nipple into the mouth to a depth of approximately 22mm from the tip, with the lips covering the breast up as far as the areola. A mother’s nipple is also studied to stretch to about 1.4 times its usual length in the baby’s mouth.

Designed with a wavy “Latch-on Line” for the approximate and recommended mouth position and the depth at which the baby takes in the nipple of the mother, the new nipple on the PigeonSofTouch Nursing Bottles guide both the mom and the newborn towards a good and effective latch-on regardless of the size of the babies mouths.

 

Using a softer silicone that enables smooth tongue movement, the nipples of the new Pigeon SofTouch Nursing Bottles are deliberately designed to be as close to the softness of a mother’s breast as possible, making the switch to and from breast and bottle a seamless and fuss-free one.

 

An innovative material that has never been used in nursing bottles, T-Ester is a type of plastic that has unparalleled durability – with a high resistance to UV degradation, the Pigeon SofTouch T-Ester Nursing Bottles are capable of maintaining its glass-like clarity even after 100 hours of UV sterilisation. This makes thorough-cleaning and the gauging of when the bottle needs to be switched out a complete breeze.

Pigeon SofTouch Nursing Bottles: Leaving A Better Future For The Next Generation

“We strive to create a future that is full of joy and freedom; a future that encourages curiosity and celebrates diversity. ” Mr. Yusuke Nakata, CEO, Pigeon Singapore Business Unit

With that, Pigeon has developed a limited edition series under the new Pigeon SofTouch Nursing Bottles in collaboration with The Animal Project – a social enterprise that supports inclusions and celebrates talented local artists with autism and the related challenges. The Animal Project empowers artists with special needs, with every sale of its product embellished with the artist’s artwork, by contributing directly to the artists’ income through a royalty payment scheme.

In line with Pigeon’s commitment to leave a more sustainable future for all babies growing up, the limited edition bottle is made with Biomass-PP, a 100% bio-based plastic made from pulp-derived tall oil and waste cooking oil instead of petroleum. The drawings of animals in a beautiful biodiversity on the body of the bottle is printed using laser printing technology instead of ink, which generates less heat and waste.

Pigeon SofTouch Nursing Bottles: All Smiles Are Precious

Honouring our commitment to understanding and addressing babies’ unique needs means that we need to cater to all babies, no matter the differences. This is why we have partnered with Smile Asia, a global alliance of charities working together to raise standards of medical care for babies born with cleft lip and cleft palate. Pigeon is committed to contributing to the creation of opportunities for collaborative learning and exchange of best practices to treat the facial deformities.

From cash donations to the sponsorship of products to Smile Asia that are essential for babies with cleft to be used in medical missions and care centres, including cleft bottles, long nipple bottles, and nursing bottles, Pigeon also commits to a sponsorship of other products for medical missions and care centres, including baby wipes, anti-bacterial wet tissues, and hand sanitisers. To support the specialised training and education programmes for healthcare and allied professionals, Pigeon also offers the sponsorship of relevant products to be used at the training centres.

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About Pigeon Corporation
Pigeon was founded in Japan in 1957 by Yuichi Nakata with the aim of meeting the needs of mothers worldwide by producing a range of high quality, durable and user-friendly merchandise for babies and toddlers. Since it began, the company has grown steadily and has a strong brand presence in more than 70 countries. Today, Pigeon is a market leader and the preferred brand in the baby and mother care segment. Pigeon continues to place strong emphasis on research and development to meet the highest levels of comfort, safety and quality, and conducts extensive studies in product development that offers a one-stop solution from maternity to childcare.

About The Animal Project
The Animal Project is a social enterprise that supports inclusion and celebrates the abilities of our artists with special needs. Our artists love animals, and enjoy drawing them quickly and intuitively without hesitation. By curating quality lifestyle products from their artworks, we seek to raise awareness and contribute to people with special needs in Singapore. Every sales will go to contribute to the artists’ income through a royalty payment scheme.

About Smile Asia
Smile Asia is a global alliance of charities working together to treat facial deformities. We raise standards of medical care by creating opportunities of collaborative learning and exchange of best practices. We deliver free surgical care through medical missions and care centres. These initiatives are also intended to build trust and bridge cultural gaps among different communities across the world.