Yes, you need an account to place an order. Creating an account with us is very easy and simple.

You can make a purchase via our website (only Singapore now) or visit our retail partners in Singapore. We are available in major departmental stores, baby specialty stores, hypermarkets and supermarkets. However, due to the wide range of products and the limited store size, some products may only be available in the bigger outlets in departmental stores. Please refer to the list of stores here.

Prices listed on are in Singapore Dollars (SGD), inclusive of taxes. Here are the steps to purchase the product:

1. Choose the categories (Bottle feeding, Breastfeeding, Skincare, Baby Wipes, Oral Care, Weaning, Sterilizing & Cleaning, Laundry, Healthcare, Soothers & Teethers) that you’re interested in and start browsing.
2. When you find an item you love, choose your colour (if applicable), size (if applicable) and quantity and add to cart.
3. You can continue shopping or complete your order by viewing your shopping cart.
4. If you’d like to process your order, you can log into your account or sign up for a new account if it’s your first time purchasing.
5. Check that your delivery address is correct. (Please double-check your address)
6. Choose your preferred delivery method.
7. Select a payment method.
8. Confirm your order and you’re done! (Please double-check your orders before you confirm the order)
9. You’ll receive an email confirmation when payment and order is successful.