We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies' unique needs. We aim to achieve sustainable growth as a company by reducing environmental impact and solving social issues surrounding babies and mothers in all countries and regions where we conduct business activities. Together with our stakeholders, we strive to create a future, full of joy and freedom, that treasures the amazing brilliance inherent in every baby, that encourages curiosity, and that celebrates diversity.

Pigeon believes only love can beget love; for over 60 years, love has been at the centre of everything we do. That’s why we are committed to nurturing the planet with the same care and attention we give to our babies. We want to create a baby-friendly world through our trusted products that bring joy to babies and their families everywhere, as well as minimise our environmental impact through partnerships, product innovations and programs.