Love Our Babies

Pigeon is committed to building a sustainable future that celebrates babies for who they are.

Our Initiatives

Inclusive Products for our Babies

At Pigeon, we celebrate babies the way they are. This goes hand in hand with understanding that some babies need extra care and that there’s no one-size-fits-all. For over 60 years, we’ve partnered with hospitals and healthcare experts in Japan, developing innovative and inclusive products for special care, such as bottles and pacifiers for premature babies or those with a cleft palate.

Learn more

Caring for our Babies

We want to make the first steps as a parent as easy as possible. For over a decade, we have been educating parents-to-be and new parents on breastfeeding through seminars, workshops and webinars, and curated guidebooks on pregnancy, baby care and breastfeeding.
Download breastfeeding and pregnancy guidebook

As many mothers face challenges when it comes to breastfeeding in public, and having access to a nursing room can provide a comfortable and private space to breastfeed or express milk.

Pigeon had been working tirelessly with partners to provide free public access to nursing rooms, be doing so, we can help ensure that all mothers have the support they need to breastfeed their babies while at the same time help to improve the health and well-being of both mothers and babies.

Pigeon Public Nursing Rooms are furnished with essential equipment such as breast pads, baby wipes, liquid cleanser etc. for baby bottles and accessories.
You can find Pigeon Nursing Room in these locations:
– Tampines East CC
– Beauty Mums & Babies (BMB) (Raffles Place, Level 12)
 – Mount Alvernia Hospital (Main Building, Level 2) 
 – Pigeon Singapore office
 – United Square Shopping Mall 

Nursing room @ BMB Prestige (Raffles Place) 22 Malacca Street, #12-00, RB Capital Building Singapore 048980

Nursing room @ Tampines East CC, Level 1

Nursing room @ Pigeon Singapore Office, #06-1B

Supporting all Mothers

Loving all babies means supporting their mums too, especially those in need. We work with various non-profit organisations including Babes Pregnancy Crisis Support Ltd, NTUC First Campus and NHS Kids, to lend a helping hand through product donations and education efforts.

In 2020, at the height of the COVID-19 pandemic, we also supported 160 breastfeeding mothers working in Singapore with babies in Malaysia by donating essentials such as breastmilk storage bags, breast pads and breast pumps.

Loving our babies also means nurturing the planet they will grow up in. Find out more about our ‘Love Our Planet’ initiatives.

Babes Pregnancy Crisis Support Ltd, photo taken in 2017

NHS Kids