Love Our Babies

Pigeon is committed to building a sustainable future that celebrates babies for who they are.

Our Initiatives

Inclusive Products for our Babies

At Pigeon, we celebrate babies the way they are. This goes hand in hand with understanding that some babies need extra care and that there’s no one-size-fits-all. For over 60 years, we’ve partnered with hospitals and healthcare experts in Japan where we were founded, developing innovative and inclusive products for special care, such as bottles and pacifiers for premature babies or those with a cleft palate.

Learn more

Caring for our Babies

We want to make the first steps as a parent as easy as possible. For over a decade, we have been educating parents-to-be and new parents on breastfeeding through seminars, workshops and webinars, and curated guidebooks on pregnancy, baby care and breastfeeding.

Download breastfeeding and pregnancy guidebook

We opened our first public nursing room furnished with essential equipment such as warmers, breast pads, baby wipes, liquid cleanser for baby bottles and accessories at Our Tampines Hub and also offer a public nursing room at our office. Pigeon has also sponsored breast pads in public nursing rooms in shopping malls such as Tangs Orchard and United Square

Nursing room @ Our Tampines Hub

Nursing room @ Our Tampines Hub

Nursing room @ Pigeon Singapore

Supporting all Mothers

Loving all babies means supporting their mums too, especially those in need. We work with various non-profit organisations including Babes Pregnancy Crisis Support Ltd, NTUC First Campus and NHS Kids, to lend a helping hand through product donations and education efforts.

In 2020, at the height of the COVID-19 pandemic, we also supported 160 breastfeeding mothers working in Singapore with babies in Malaysia by donating essentials such as breastmilk storage bags, breast pads and breast pumps.

Loving our babies also means nurturing the planet they will grow up in. Find out more about our ‘Love Our Planet’ initiatives.

Babes Pregnancy Crisis Support Ltd, photo taken in 2017

NHS Kids