Pigeon Corporation (Headquarters: Tokyo; President and CEO: Norimasa Kitazawa) was included on Interbrand Japan’s annual Best Japan Brands list for the sixth year running. In the Best Japan Brands 2025 list, Pigeon ranks 84th.

Brand Leaders Interview

An interview with Nobuo Takubo, Senior Managing Officer and Business Strategy Division Manager at Pigeon Corporation, is now featured in the Best Japan Brands 2025 Brand Leaders Interview series. In this discussion, he shares how Pigeon Corporation navigates and responds to an environment of unprecedented transformation to drive future growth.

▼ The interview is available at the following address:
https://www.interbrandjapan.com/brandranking/2025-brand-value-interview-pigeon/

What is “Best Japan Brands 2025?”

Interbrand Japan is Japan’s largest branding company (headquartered in Minato, Tokyo, Representative Director, Chairman, President & CEO: Masahito Namiki). Every year, the firm ranks Japanese brand values using its proprietary Brand Valuation™ method to convert brand value into monetary value.

This is the 17th year these rankings have been announced. Best Japan Brands uses the same valuation methods used in Best Global Brands, a global brand value ranking Interbrand has announced every year since 2000.

By comparing the value of leading global brands with that of Japanese brands using the same system of measurement, it examines the value of brands as business assets. Environmental, Social, and Governance (ESG) data is introduced and analyzed to assess not only the value that brands provide to their customers, but also their role and responsibility to society today and in the future.

Points where Pigeon Corporation was evaluated “Pigeon continues to develop internal and external initiatives around the brand’s Purpose, “We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies’ unique needs.” Internal training around the Purpose is being developed by local brand management departments around the world, focused on building an organizational foundation that embodies the brand. In the eighth medium-term management plan, which started in 2023, brand strategy is one of the three main pillars, and brand building is positioned as the foundation of the business. Pigeon is expanding the value offered to customers, from the baby category to toddler products and women’s care products, leveraging its strength in the baby bottle business and its strong brands in Japan and other Asian countries where Pigeon has a high market share.”