For the seventh consecutive year, Pigeon Corporation has been named in Interbrand’s annual Best Japan Brands list, ranking 84th among the top 100 Japanese brands for 2026.

Brand Leaders Interview

An interview with Ryo Yano, President and CEO of Pigeon Corporation, is now featured in Interbrand’s Best Japan Brands 2026 Brand Leaders Interview series. In this discussion, he shares insights into the brand’s latest achievements, recent organizational changes, and the medium- to long-term outlook for the future.

▼ The interview is available at the following address:
https://www.interbrandjapan.com/brandranking/2026-brand-value-interview-pigeon/

What is “Best Japan Brands 2026?”

Interbrand Japan, Inc. (Chuo-ku, Tokyo; Chairman, President, and CEO: Gonzalo Brujo), is one of Japan’s largest branding companies, which evaluates the brand value of Japanese-origin brands using its Brand Valuation™ methodology to quantify brand value in monetary terms. Now in its 18th year, Best Japan Brands uses the same evaluation methodology as Best Global Brands, the global brand value ranking Interbrand has published annually since 2000.

By comparing the value of leading global brands with that of Japanese brands using the same yardstick, it examines brand value as a business asset against global standards. In addition to the value that brands provide to customers, the ranking incorporates Environmental, Social, and Governance (ESG) perspectives to evaluate brands’ activities related to their roles and responsibilities toward society, both now and in the future.

 

Points where Pigeon Corporation was evaluated “Guided by its Purpose “We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies’ unique needs,” Pigeon continues to implement initiatives both within and outside the company. The results of establishing brand strategy as one of the three pillars of management in the 8th Mid-Term Management Plan, launched in 2023, have materialized into concrete initiatives in 2025. These include accelerating information dissemination and support activities to promote breastfeeding—such as expanding breast milk bank facilities and strengthening seminars and community activities—making it clear how the company is translating its mission into tangible value. Furthermore, the company is evolving from articulating its brand vision to implementing it in society through initiatives such as diversifying customer touchpoints via digital channels and community engagement, as well as sharing and disseminating parenting experiences. As the examples show, efforts to further strengthen the brand foundation are currently underway.”