PROGRAM OVERVIEW

Herbal Essences partners with Eastman Chemical to support recycling 1 ton of plastic waste in the process of making 2 tons of its bio:renew shampoo bottles. Eastman's Renew process breaks down a range of waste plastic to be re-used in manufacturing. This advanced recycling technology complements traditional recycling to expand the types and amounts of plastics that can be recycled, extending their useful life. Without this technology, waste plastic that could be recycled would end up in the landfill. Herbal Essences wants to support the use of recycled content and increase the recyclability of the brand's bio:renew bottles. To do this, Herbal Essences has expanded recycled content sourcing strategy to include certified mass balanced molecular recycled PET (polyethylene terephthalate) made via Eastman's molecular recycling technologies. The Eastman Renew uses waste plastic that, without this technology, would end up in landfills. These advanced recycling technologies complement traditional recycling, expanding the types and amounts of plastics that can be recycled. This gives materials an extended useful life and diverts plastic waste from landfills or the environment.

ACTIONS

The right partnership - and material - can make all the difference in the pursuit of circular packaging goals. Herbal Essences and Eastman are a prime example of how molecular recycling can help divert plastic waste from the landfill.

RESULTS

1 ton of plastic waste is recycled in the process of making 2 tons of Herbal Essences bottles.