partnership LyondellBasell
location Singapore
2025.09.08
At Pigeon Singapore, making the world baby-friendly means more than just creating quality products; it requires a commitment to safeguard the planet our children will inherit. We know that the world we protect today shapes the future our babies will live in tomorrow.
Pigeon SofTouch™ Bio-based Polypropylene (BPP) nursing bottle
To address this, a strategic partnership with LyondellBasell, a global leader in circular economy solutions was formed. This program represents a critical shift in our mindset: moving away from 100% reliance on fossil-derived resources to exploring sustainable research and development in the nursing bottle category.
With this partnership, the team successfully integrated LyondellBasell’s CirculenRenew polypropylene (PP) polymer into the newly designed Pigeon SofTouch™ Bio-based Polypropylene (BPP) nursing bottle. Replacing 20% of the key PP components (cap, hood, handle, and PP bottles) with polymers derived from renewable feedstocks, such as used cooking oils and bio-based waste, rather than depleting finite fossil resources.
Made with 20% Biomass-PP, mass balance approach
To ensure safety and transparency, we secured the International Sustainability and Carbon Certification (ISCC) PLUS, a voluntary certification scheme designed to validate sustainability characteristics of alternative feedstocks1 assuring consumers that our bio-based materials meet strict international sustainability requirements.
Alongside our environmental efforts, our collaboration to support Smile Asia initiatives remains a top priority. This partnership is a long-standing priority for the SofTouch™ range, and we’ve included their logo on our new packaging to help raise awareness for their vital work. For us, this collaboration goes beyond a contribution; it’s about being present on the ground — ensuring that every child has a path to healthy development.
This initiative has transformed our sustainability goals into measurable outcomes that directly benefit the planet. By reducing our reliance on virgin plastic, we have achieved a 70% reduction in the Product Carbon Footprint (PCF) for the relevant bottle components compared to conventional polypropylene2.
From left to right: Pigeon SofTouch™ BPP nursing bottle 240ml – T-Ester, PPSU, PP, Step Up Straw Bottle Set
Beyond the metrics, the result is a product that empowers parents. They no longer have to choose between quality and sustainability; every purchase becomes a purposeful step toward a greener earth.
Aligned with Pigeon’s brand promise to “Celebrate Babies the Way They Are,” our long-term partnership with Smile Asia goes beyond monetary donations and sponsorship of specialised nursing bottles for cleft lip and palate for babies. We believe in being present and purposeful in everything we do. Each year, our team members volunteer on medical missions to witness firsthand the life-changing impact of Smile Asia’s services.
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At Pigeon, we believe that even the smallest products can spark a powerful movement. This conviction led to the launch of our MiniLight Pacifier Sustainable Collection, a meaningful collaboration with the homegrown social enterprise, The Animal Project (TAP). Each pacifier is a quiet, yet powerful, symbol of our commitment to a more baby-friendly world.
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