partnership The Animal Project (TAP)
location Singapore
2025.10.08
At Pigeon, we believe that even the smallest products can spark a powerful movement. This conviction led to the launch of our MiniLight Pacifier Sustainable Collection, a meaningful collaboration with the homegrown social enterprise, The Animal Project (TAP). Each pacifier is a quiet, yet powerful, symbol of our commitment to a more baby-friendly world. The unique designs are hand-drawn by talented artists on the autism spectrum from TAP, opening up a vital platform to advocate for inclusivity and elevate creative voices within the autism community.
Social Impact and Inclusivity
Our collaboration with TAP brings our brand promise — ‘Celebrate babies the way they are’ — to life, extending this ethos to celebrate the unique talents of individuals with special needs.
The pacifiers feature exclusive hand-drawn artwork by three TAP artists — Foo Thong Keen, Jolie Lim, and Tay Jun-Yi — each offering a personal and expressive take on the animal kingdom. Their designs become a platform for self-expression and advocacy, sharing their stories through art.
With every purchase, part of the proceeds goes directly to the artists, supporting their creative work and encouraging people to see ability and talent beyond disability.
Environmental Responsibility & Product Quality
Beyond our social commitment, the MiniLight Pacifier Sustainable Collection embodies our dedication to environmental responsibility. The pacifier’s shield, button lid, and hygiene cover each incorporate 20% ISCC-certified bio-based plastic^. This plastic is derived from renewable alternatives like residual oils, and this bio-circular feedstock ensures a lower carbon footprint without compromising safety or performance.
This commitment ensures that every step we take today—no matter how small—helps protect the world they will live in tomorrow.
The Trusted Pacifier Features
The Sustainable Collection retains all the great features of the original MiniLight Pacifier that parents and babies love, including the super-soft silicone nipple for natural sucking, wide ventilation holes to prevent skin irritation, and the brand’s lightest structural design* to ensure a comfortable fit.
This collaboration with TAP shows how small, everyday products can carry powerful meaning. The MiniLight Pacifier Sustainable Collection is more than a baby essential— it is a shared expression of comfort, creativity, and care. By combining thoughtful design, inclusive storytelling that gives visibility and voice to artists with special needs, and responsible material choices, Pigeon reaffirms that baby care can be gentle, purposeful, and socially conscious.
In celebrating babies as they are, we also celebrate the artists, their stories, and the future we are shaping together—more inclusive, more sustainable, and more human.
*Lightest amongst all Pigeon Pacifiers.
^ISCC certified mass balance approach.
Aligned with Pigeon’s brand promise to “Celebrate Babies the Way They Are,” our long-term partnership with Smile Asia goes beyond monetary donations and sponsorship of specialised nursing bottles for cleft lip and palate for babies. We believe in being present and purposeful in everything we do. Each year, our team members volunteer on medical missions to witness firsthand the life-changing impact of Smile Asia’s services.
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At Pigeon, we believe that even the smallest products can spark a powerful movement. This conviction led to the launch of our MiniLight Pacifier Sustainable Collection, a meaningful collaboration with the homegrown social enterprise, The Animal Project (TAP). Each pacifier is a quiet, yet powerful, symbol of our commitment to a more baby-friendly world.
Read more