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Purpose

We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies’ unique needs

Promise

Celebrate babies the way they are

Story

Every baby is born with a remarkable gift: the ability to be truly themselves.

Pigeon believes in preserving
and nurturing the qualities that make each baby special.

Our years of experience in serving generations of babies has taught us there’s no one-size-fits-all approach to development.

Each baby deserves to progress at their own pace and to become whoever they want to be.

We strive to encourage curiosity, celebrate diversity, and open horizons, because a society that treasures these things is one that will grow up to be creative, inclusive, and free.

Babies grow in different ways & every way is unique

Lovingly Designed

Breastfeeding is a natural way of
Giving the best to your baby
It is the most unique ability of a mom and an admirable strength
We’re here to support that in every way you need to give you the best experience

Start your journey with us now

Our 60 years of research has helped many moms overcome their challenges of feeding their baby.

Find out how we did it

Pigeon is in the Best Japan Brands list for the fourth year running

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Our newly improved SofTouch™ Nipple

Comfortable and natural feeding for babies

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Innovative T-Ester material first ever used in nursing bottles

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Introducing a the sustainable baby skincare range from Pigeon!

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Sustainability

Pigeon commits to ‘Love Our Babies, Love Our Planet’

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Love Our Babies

We believe in creating a world where every baby is celebrated for who they are. That's why we design our products to meet the evolving needs of babies and endeavour to support parents and care givers in the best way we can.

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Love Our Planet

We believe in protecting the planet not just for ourselves, but for the future of our babies. That’s why we want to help nurture a love for the environment from young through education programs, as well as strive to reduce our environmental footprint by encouraging recycling and consuming responsibly.

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Now, let's start your journey together

Tips & Guides

Parenthood is constant learning and searching for the best way that works for you and your little one! It's never a linear journey so we've put together some tips to help you! 

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Blogs & Articles

Parents who've gone down the same path can point out the bumps or help to buckle your seat belt and embrace what's to come! Read on more for some real-life parenting stories!

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