Singapore, 25 June 2025 – Can something as small as a pacifier inspire a bigger movement – one that soothes babies, protects the planet, and uplifts voices from the autism community? Pigeon Singapore officially launches the MiniLight Pacifier Sustainable Collection, a meaningful collaboration with homegrown social enterprise The Animal Project (TAP). Designed with both impact and intention, each pacifier in the collection is a quiet yet powerful symbol of inclusivity, sustainability and the creative brilliance of artists with special needs.
A Collaboration that Celebrates Inclusivity and Diverse Talents
True to Pigeon’s brand promise to “Celebrate babies the way they are”, this partnership goes further to celebrate people the way they are, especially individuals on the autism spectrum. According to the World Health Organisation, approximately 1 in 100 children are diagnosed with autism¹. This collection honours that reality by highlighting the exceptional talents of artists who see and express the world differently.
Each pacifier features exclusive hand-drawn artwork by three Singaporean artists from TAP:
- Foo Thong Keen, who has keen eyes for observational drawing (pun intended). His animals often carry a bewildered expression; their eyes are wide open, with jaws dropped in disbelief.
- Jolie Lim, whose illustrations have a mischievous and joyful streak. Her animal illustrations are so quirky, they put a smile on your face.
- Tay Jun-Yi, who simply loves drawing animals. With just a black marker, he brings each creature to life through distinctive, cheeky expressions and vivid depictions of social interactions – something he rarely initiates himself due to his autism.
This isn’t just packaging; it’s a canvas for advocacy. With every purchase, a portion of the proceeds goes directly to supporting these artists, shifting perceptions from disability to creative potential. It’s a gentle act of parenting that carries a powerful message – that every child deserves love, and every individual deserves a voice.
“This collaboration with Pigeon strengthens our resolve to support inclusion and diversity. It is an excellent platform to raise greater awareness of the special needs community by celebrating their abilities rather than their disabilities,” said Roland Tay, Founder and CEO of The Animal Project.
This sentiment is echoed by Pigeon Singapore, whose commitment to purposeful partnerships lies at the heart of this collaboration.“This partnership with TAP is deeply meaningful to us,” said Hongo Masataka, Managing Director of Pigeon Singapore. “It allows us to support local talent, raise awareness about inclusivity, and bring even more heart to our products. We hope families feel the love, care and purpose woven into every detail.”
Where Comfort Meets Conscious Design
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From Left to Right: Pigeon MiniLight Pacifier Sustainable Collection Size S, M and L
Thoughtfully engineered, the MiniLight Pacifier Sustainable Collection is Pigeon’s lightest ever pacifier – designed to stay in the baby’s mouth longer while providing superior comfort. Its soft silicone nipple supports natural sucking, and large air holes prevent moisture build-up. Tailored for different stages, it comes in three sizes:
Each box contains two pacifiers, each featuring a unique design inspired by the TAP artists’ original illustrations.
Beyond comfort, the MiniLight Pacifier Sustainable Collection embodies Pigeon’s belief that even the smallest products can take meaningful steps toward reducing environmental impact. The pacifier’s shield, button lid, and hygiene cover are each linked to 20% ISCC-certified bio-based plastic² derived from renewable alternatives such as residual oils rather than conventional fossil-based feedstocks. This bio-circular feedstock², selected after years of rigorous R&D, ensures a lower carbon footprint³ without compromising product safety or performance.
By integrating social and sustainable initiatives into product development, Pigeon is redefining the standards of modern baby care, offering parents a conscious option to nurture not only their children but also the planet and its people. This reflects Pigeon’s purpose to step forward in creating a more baby-friendly world for all.
The Pigeon Minilight Pacifier Sustainable Collection will be available for S$12.90 (2pcs). They can be purchased at Pigeon, Agape Babies, Baby Kingdom, Baby Toddly, Fairprice, Mothercare, Motherworks, Lazada, Shopee, The Animal Project, Watsons, and Takashimaya.
To support The Animal Project (TAP), TAP items can be purchased through their preferred retail partner, The Art Faculty (TAF) at the Enabling Village, as well as at Pathlight School’s Ang Mo Kio and Tampines campuses.
To learn more about Pigeon Minilight Pacifier Sustainable Collection and other available products, please visit www.pigeon.com.sg. To learn more about Pigeon’s sustainability efforts, visit: https://pigeon.com.sg/love-our-babies-love-our-planet/love-our-planet/
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References:
1Autism Factsheet by the World Health Organisation (WHO), https://www.who.int/news-room/fact-sheets/detail/autism-spectrum-disorders
2ISCC certified mass balance approach.
3According to a peer-reviewed Cradle-to-Grave Life Cycle Assessment (LCA) by LyondellBasell, 2021, the use of a bio-based PP feedstock has a reduction in CO2eq per ton of polymer product compared to the equivalent fossil-based product. Cradle-to-gate LCA calculated up to the polymer production and based on a feedstock composed of waste and residues.
ABOUT PIGEON CORPORATION
As a leading brand in mother and baby care, Pigeon provides a comprehensive range of products designed to meet the needs of consumers from maternity through childcare. Established in 1957, Pigeon has been dedicated to making the world a more baby-friendly place, drawing on over 60 years of research and innovation.
Today, Pigeon Group products are trusted by families in over 80 countries or regions, and the company proudly holds the No.1 global market* share for nursing bottles. Pigeon remains committed to advancing research and development to ensure the highest standards of comfort, safety, and quality. The company focuses on creating products that provide complete solutions for parents and caregivers throughout their parenting journey.
For more information, please visit www.pigeon.com.sg or follow @pigeonsingapore on Instagram, Facebook and TikTok. To be among the first to know about future brand news, sign up for the Pigeon’s newsletter here.
ABOUT THE ANIMAL PROJECT
The Animal Project is a social enterprise based in Singapore that supports inclusion and celebrates the abilities of our artists with special needs. Our artists love animals and enjoy drawing them quickly and intuitively without hesitation. By curating quality lifestyle products from their artworks, we seek to raise awareness and contribute to people with special needs in Singapore. Every sale will go to contribute to the artists’ income through a royalty payment scheme.
For more information, please visit www.theanimalproject.sg or follow @theanimalprojectsg on Instagram and Facebook.
ABOUT THE INTERNATIONAL SUSTAINABILITY AND CARBON CERTIFICATION (ISCC)
Founded in 2010 through a multi-stakeholder initiative, the International Sustainability and Carbon Certification (ISCC) is a globally applicable and leading certification system designed to enhance traceable, sustainable, deforestation-free, and climate-friendly supply chains. ISCC certifications are widely recognised and cover sustainable agricultural biomass, biogenic wastes and residues, non-biological renewable materials and recycled carbon-based materials. The development and implementation of different certification standards is ISCC’s tool to promote its mission to mitigate climate change and bring more traceability into global markets and supply chains.
*Global Baby Bottles Market 2024, Global Info Research.