Aligned with Pigeon’s brand promise to “Celebrate Babies the Way They Are,” our long-term partnership with Smile Asia goes beyond monetary donations and sponsorship of specialised nursing bottles for cleft lip and palate for babies. We believe in being present and purposeful in everything we do. Each year, our team members volunteer on medical missions to witness firsthand the life-changing impact of Smile Asia’s services.

While the medical community often focuses on the physical necessities of eating and breathing, the challenges extend far beyond the facial structure. For many of these children, the inability to speak clearly becomes a profound psychological hurdle.

At Pigeon, we believe that even the smallest products can spark a powerful movement. This conviction led to the launch of our MiniLight Pacifier Sustainable Collection, a meaningful collaboration with the homegrown social enterprise, The Animal Project (TAP). Each pacifier is a quiet, yet powerful, symbol of our commitment to a more baby-friendly world.

At Pigeon Singapore, making the world baby-friendly means more than just creating quality products; it requires a commitment to safeguard the planet our children will inherit. We know that the world we protect today shapes the future our babies will live in tomorrow.

As a trusted brand in mother and baby care, we recognised the need to extend our expertise in gentle, safe formulations from baby skincare to maternity skincare. The Natural Botanical Maternity Skincare range was created to meet this need, offering mothers safe, effective, and eco-conscious self-care solutions throughout pregnancy and postpartum.

In our pursuit of creating a more baby-friendly world, Pigeon Singapore launched a nationwide recycling initiative for used plastic baby bottles as part of our “Go Green” program in 2019. The collected plastic is then processed and repurposed into raw materials for new plastic items or toy components. To offer consumers a closer look at this transformation, we partnered with Plastify, a non-profit organisation, at the Mummys Market Baby Fair in April 2024.