News

From Sip to Speech: Pigeon Singapore Launches StarTouch™ Straw Cup to Support Baby’s Oral Motor Development

Singapore, 2 July 2025 – Every coo, every gurgle, every tiny sip – these seemingly small moments are actually powerful milestones in a baby’s journey of growth. Recognising the pivotal link between feeding and speech development, Pigeon Singapore is proud to unveil StarTouch™ Straw Cup with Gravity Ball, a thoughtful and innovative solution designed not just to hydrate, but to support babies’ journey toward confident communication.

Co-developed with Dr Lisa Lim, a Singapore-based Speech-Language Pathologist (PhD) and Clinical Director at The Speech Practice with over 17 years of clinical experience, Pigeon StarTouch™ Straw Cup is built to promote healthy oral motor development, shaping the very muscles and movements essential for speech.

“Early feeding experiences lay the foundation for how babies learn to breathe, chew, and eventually speak,” said Dr Lim. "I wanted a cup that does more than just deliver liquids; I wanted a cup that supports babies in developing essential oral motor skills such as tongue tip elevation, jaw stability and lip closure from the very start,” she continued.

By leveraging Dr Lim’s extensive knowledge, Pigeon refined every detail: from the angle and positioning of the straw to how the valve opens in response to gentle sucking – not biting. Complemented with a gravity ball that allows babies to drink from any angle, the cup supports the development of lip closure, tongue retraction, and jaw stability – key foundations for safe swallowing and early speech development, which help develop oral motor skills essential for healthy growth. Together, these thoughtful features make the

Pigeon StarTouch™ Straw Cup the right cup for easy sips – and a science-backed way to support your baby’s development, one sip at a time.

“Partnering with Dr Lim opened up new ways to look at product design through a developmental lens. Her deep understanding of feeding and speech helped us reimagine what a straw cup can do, not just for hydration, but for healthy oral motor development. Pigeon StarTouch™ Straw Cup empowers parents with a simple tool that delivers meaningful impact – one sip at a time,” shared Masataka Hongo, Managing Director of Pigeon Singapore.

A Smarter, Science-Backed Way to Sip

Left to Right: Pigeon StarTouchTM Straw Cup with Gravity Ball in Mint To Be, Berry Blast and Bubblegum Pop

Pigeon StarTouch™ Straw Cup is thoughtfully designed to support natural oral motor development, helping babies build crucial mouth movements in a natural and enjoyable way.

Conventional sippy spout cups and long straws might hinder proper tongue posture by encouraging the tongue to stay low in the mouth or push forward. Some valved straws require stronger suction, which can sometimes lead babies to adopt alternative sipping patterns, such as tongue thrusting, lip pursing, or jaw jutting, that may not support optimal oral motor development. Over time, this may be associated with immature oral-motor patterns that affect how babies learn to feed efficiently and produce speech sounds clearly. This newest addition supports muscle memory for key oral motor skills essential for speech clarity, especially the development of lip rounding (for early developing sounds like “oo” and “w”), lip closure (needed for sounds such as “b,” “p”, “m”), and tongue elevation (important for early speech sounds like “t,” “d”, “n”).

Key Features:

● Short Straw – The short straw reaches only to the baby’s tongue tip, supporting tongue tip elevation at the alveolar ridge and promoting a mature swallow pattern.

● Sensory Bumps – Provide tactile feedback to encourage lip rounding and closure, and help strengthen lip muscles for sounds like “oo,” “w,” and “b”.

● EasyDrink Valve – Allows for easy, spill-free sipping without hard suction or biting

Available in 3 vibrant, eye-catching colours – Bubblegum Pop, Berry Blast, and Mint To Be – Pigeon StarTouch™ Straw Cup is as fun and stylish to use as it is beneficial. It’s thoroughly tested to ensure safe and consistent use throughout daily routines, meeting the standards parents expect in an infant product.

With both functionality and sustainability in mind, the cup is thoughtfully designed with:

● Gravity Ball Straw – Supports natural sipping from any angle

● Minimal parts for quick and easy cleaning, supporting better hygiene by reducing hidden spots where germs and residue can accumulate

● BPA- and BPS-free materials to reduce exposure to harmful chemicals

● 20% ISCC-certified bio-based plastic¹, making it a more eco-conscious choice

Plus, the adapter from the cup is cross-compatible with Pigeon SofTouch™ Nursing Bottles² 240ml (excluding Glass), allowing for an easy start to straw drinking.

From Left to Right: StarTouch™ Adapter & Straw Set, StarTouch™ Replacement Straw Set, and SofTouch Nursing Bottle with StarTouch™ Adapter & Straw Set

For parents already using Pigeon SofTouch™ Nursing Bottles, introducing straw drinking is now simpler than ever. Starting in August, the StarTouch™ Adapter & Straw Set (S$12.90) and Replacement Straw Set (S$9.90) will be available for purchase at the same retailers as the Pigeon StarTouch™ Straw Cup.

Both sets can be paired with Pigeon SofTouch™ Nursing Bottles 240ml/300ml/330ml.

The Pigeon StarTouch™ Straw Cup with Gravity Ball is priced at S$20.90 (250ml) and will be available both in stores and online after 6 July at Pigeon E Shop, Agape Babies, Amazon, Baby Kingdom, Isetan, First Few Years, Kiddy Palace, Mothercare, Motherworks, NTUC Fairprice, OG, Lazada, Shopee, Takashimaya, Tangs and Tom & Stefanie.

To learn more about Pigeon StarTouch™ Straw Cup and other available products, please visit www.pigeon.com.sg.

*Global Baby Bottles Market 2024, Global Info Research.

News

A Pacifier with Purpose: MiniLight Pacifier Sustainable Collection in Collaboration with The Animal Project

Singapore, 25 June 2025 – Can something as small as a pacifier inspire a bigger movement – one that soothes babies, protects the planet, and uplifts voices from the autism community? Pigeon Singapore officially launches the MiniLight Pacifier Sustainable Collection, a meaningful collaboration with homegrown social enterprise The Animal Project (TAP). Designed with both impact and intention, each pacifier in the collection is a quiet yet powerful symbol of inclusivity, sustainability and the creative brilliance of artists with special needs.

A Collaboration that Celebrates Inclusivity and Diverse Talents

True to Pigeon’s brand promise to “Celebrate babies the way they are”, this partnership goes further to celebrate people the way they are, especially individuals on the autism spectrum. According to the World Health Organisation, approximately 1 in 100 children are diagnosed with autism¹. This collection honours that reality by highlighting the exceptional talents of artists who see and express the world differently. Each pacifier features exclusive hand-drawn artwork by three Singaporean artists from TAP:

Foo Thong Keen, who has keen eyes for observational drawing (pun intended). His animals often carry a bewildered expression; their eyes are wide open, with jaws dropped in disbelief.
Jolie Lim, whose illustrations have a mischievous and joyful streak. Her animal illustrations are so quirky, they put a smile on your face.
Tay Jun-Yi, who simply loves drawing animals. With just a black marker, he brings each creature to life through distinctive, cheeky expressions and vivid depictions of social interactions – something he rarely initiates himself due to his autism.

This isn’t just packaging; it’s a canvas for advocacy. With every purchase, a portion of the proceeds goes directly to supporting these artists, shifting perceptions from disability to creative potential. It’s a gentle act of parenting that carries a powerful message – that every child deserves love, and every individual deserves a voice. “This collaboration with Pigeon strengthens our resolve to support inclusion and diversity. It is an excellent platform to raise greater awareness of the special needs community by celebrating their abilities rather than their disabilities,” said Roland Tay, Founder and CEO of The Animal Project. This sentiment is echoed by Pigeon Singapore, whose commitment to purposeful partnerships lies at the heart of this collaboration.“This partnership with TAP is deeply meaningful to us,” said Hongo Masataka, Managing Director of Pigeon Singapore. “It allows us to support local talent, raise awareness about inclusivity, and bring even more heart to our products. We hope families feel the love, care and purpose woven into every detail.”

Where Comfort Meets Conscious Design

From Left to Right: Pigeon MiniLight Pacifier Sustainable Collection Size S, M and L Thoughtfully engineered, the MiniLight Pacifier Sustainable Collection is Pigeon’s lightest ever pacifier – designed to stay in the baby’s mouth longer while providing superior comfort. Its soft silicone nipple supports natural sucking, and large air holes prevent moisture build-up. Tailored for different stages, it comes in three sizes:

S size – for 0+ months
M size – for 6+ months
L size – for 12+ months

Each box contains two pacifiers, each featuring a unique design inspired by the TAP artists’ original illustrations. Beyond comfort, the MiniLight Pacifier Sustainable Collection embodies Pigeon’s belief that even the smallest products can take meaningful steps toward reducing environmental impact. The pacifier’s shield, button lid, and hygiene cover are each linked to 20% ISCC-certified bio-based plastic² derived from renewable alternatives such as residual oils rather than conventional fossil-based feedstocks. This bio-circular feedstock², selected after years of rigorous R&D, ensures a lower carbon footprint³ without compromising product safety or performance. By integrating social and sustainable initiatives into product development, Pigeon is redefining the standards of modern baby care, offering parents a conscious option to nurture not only their children but also the planet and its people. This reflects Pigeon's purpose to step forward in creating a more baby-friendly world for all. The Pigeon Minilight Pacifier Sustainable Collection will be available for S$12.90 (2pcs). They can be purchased at Pigeon, Agape Babies, Baby Kingdom, Baby Toddly, Fairprice, Mothercare, Motherworks, Lazada, Shopee, The Animal Project, Watsons, and Takashimaya. To support The Animal Project (TAP), TAP items can be purchased through their preferred retail partner, The Art Faculty (TAF) at the Enabling Village, as well as at Pathlight School’s Ang Mo Kio and Tampines campuses. To learn more about Pigeon Minilight Pacifier Sustainable Collection and other available products, please visit www.pigeon.com.sg. To learn more about Pigeon’s sustainability efforts, visit: https://pigeon.com.sg/love-our-babies-love-our-planet/love-our-planet/ -END- References: ¹Autism Factsheet by the World Health Organisation (WHO), https://www.who.int/news-room/fact-sheets/detail/autism-spectrum-disorders ²ISCC certified mass balance approach. ³According to a peer-reviewed Cradle-to-Grave Life Cycle Assessment (LCA) by LyondellBasell, 2021, the use of a bio-based PP feedstock has a reduction in CO2eq per ton of polymer product compared to the equivalent fossil-based product. Cradle-to-gate LCA calculated up to the polymer production and based on a feedstock composed of waste and residues. ABOUT PIGEON CORPORATION As a leading brand in mother and baby care, Pigeon provides a comprehensive range of products designed to meet the needs of consumers from maternity through childcare. Established in 1957, Pigeon has been dedicated to making the world a more baby-friendly place, drawing on over 60 years of research and innovation. Today, Pigeon Group products are trusted by families in over 80 countries or regions, and the company proudly holds the No.1 global market* share for nursing bottles. Pigeon remains committed to advancing research and development to ensure the highest standards of comfort, safety, and quality. The company focuses on creating products that provide complete solutions for parents and caregivers throughout their parenting journey. For more information, please visit www.pigeon.com.sg or follow @pigeonsingapore on Instagram, Facebook and TikTok. To be among the first to know about future brand news, sign up for the Pigeon's newsletter here. ABOUT THE ANIMAL PROJECT The Animal Project is a social enterprise based in Singapore that supports inclusion and celebrates the abilities of our artists with special needs. Our artists love animals and enjoy drawing them quickly and intuitively without hesitation. By curating quality lifestyle products from their artworks, we seek to raise awareness and contribute to people with special needs in Singapore. Every sale will go to contribute to the artists' income through a royalty payment scheme. For more information, please visit www.theanimalproject.sg or follow @theanimalprojectsg on Instagram and Facebook. ABOUT THE INTERNATIONAL SUSTAINABILITY AND CARBON CERTIFICATION (ISCC) Founded in 2010 through a multi-stakeholder initiative, the International Sustainability and Carbon Certification (ISCC) is a globally applicable and leading certification system designed to enhance traceable, sustainable, deforestation-free, and climate-friendly supply chains. ISCC certifications are widely recognised and cover sustainable agricultural biomass, biogenic wastes and residues, non-biological renewable materials and recycled carbon-based materials. The development and implementation of different certification standards is ISCC’s tool to promote its mission to mitigate climate change and bring more traceability into global markets and supply chains. *Global Baby Bottles Market 2024, Global Info Research.

News

MoneyFM89.3 Mind Your Business: How Pigeon Singapore is designing parenthood, one bottle at a time

MoneyFM89.3

Mind Your Business: How Pigeon Singapore is designing parenthood, one bottle at a time

Click here to listen to the interview of Masataka Hongo, Managing Director of Pigeon Singapore as he joins the Breakfast Show to discuss how their thoughtful innovations, of the Build-Your-Own-Bottle (BYOB) for Pigeon SofTouch™ Bottles , are making life smoother and sweeter for new parents in Singapore.

Presented by: Audrey Siek Produced by: Dan Koh Edited by: Chua Meng Choon Photo credits: Pigeon Singapore

https://omny.fm/shows/moneyfm-morning-show/mind-your-business-how-pigeon-singapore-is-designing-parenthood-one-bottle-at-a-time

News

Pigeon Singapore Launches New Customisation Option – Build-Your-Own-Bottle (BYOB) with Exclusive Pop-Up at Mothercare Experience Store

Build-Your-Own-Bottle (BYOB) for Pigeon SofTouch™ Bottles

Singapore, 1 April 2025 | Imagine a baby bottle as unique as your little one — designed to fit their needs, built with love, and customised just for them. Pigeon Singapore is bringing this vision to life with the launch of its first-ever customisation service - Build-Your-Own-Bottle (BYOB), which is an innovative and interactive way for parents to customise their very own Pigeon SofTouch™️Bottle to suit their little ones feeding needs and one-of-a-kind personality. To celebrate this exciting milestone, Pigeon is hosting an exclusive pop-up at Mothercare Experience Store at Harbourfront Centre from 1 April to 5 May 2025, inviting parents and caregivers to build their very own bottle, enjoy exclusive giveaways and meet the charming Pigeon official brand mascot, Howapipi for the very first time. At the heart of the BYOB Collection is the ability to create a truly customised baby bottle in just 5 simple steps:

Choose bottle size and design – Available in 160ml or 240ml, with three exclusive designs, including one featuring Howapipi.
Select a feeding style – Pick between a SofTouch™ Nipple, Training Straw¹ or Drinking Straw¹.
Pick a screw cap colour – Choose from 12 vibrant colours.
Select a hood colour – Available in 6 different shades.
Add optional handles – For extra grip (available only for 240ml bottles)

Can’t wait to create your own? Visit Pigeon’s online store today to customise your nursing bottle and bring your individuality and imagination to life!

Pigeon Build-Your-Own-Bottle (BYOB) Pop-Up

Pigeon Build-Your-Own-Bottle Pop-Up at Mothercare Experience Store

Just like every baby’s unique personality and style, the Pigeon BYOB Collection allows parents to customise not just their little one’s feeding journey, but their fashion choices as well! From 1 April to 5 May 2025, parents can personalise their baby’s feeding essentials at the Pigeon Build-Your-Own-Bottle Pop-Up at Mothercare Harbourfront Experience Store.

Weekday Treat²: Purchase any BYOB accessory — hood, screw cap, bottle, nipple or straw top — and receive an exclusive Howapipi sticker sheet.
Launch Promotion²: From Fridays to Sundays, build your own Pigeon bottle and enjoy a complimentary 200ml Pigeon Liquid Cleanser, together with the Howapipi sticker sheet.

For the first time in Singapore, families can meet Howapipi, the adorable Pigeon official brand mascot, known for being calm, curious, and always learning about the world around him. With a special connection to nature and babies, Howapipi brings warmth and wonder to every interaction. Join the fun on 5-6 April and 3-4 May 2025 (1 PM – 3 PM) for a magical moment where little ones can hug the lovable Howapipi, snap photos, and take home a free balloon. Plus, a sure-win lucky draw awaits! During Howapipi’s appearances, simply follow Pigeon Singapore and Mothercare Singapore on Instagram and share a secret code from a special cross-collaboration post to win exciting prizes like Natural Botanical Baby Travel Gel, PowderCool Body Wipes, Plantmade Gentle Wipes, Disposable Baby Bibs, Mothercare vouchers and even Pigeon e-shop vouchers! Reflecting on this collaboration, Hongou Masataka, Managing Director of Pigeon Singapore, shared his enthusiasm, "At Pigeon, we believe that every child is unique, and their feeding essentials should reflect that individuality. Partnering with Mothercare allows us to give parents the opportunity to customise their baby’s feeding experience in a way that’s both personal and practical. Through this interactive pop-up, we aim to provide families with not only the experience of the thoughtful design and trusted quality of our Pigeon SofTouch™ Bottles, but also create special moments together that make feeding time even more meaningful." Echoing this sentiment, Pang Fu Wei, Group Managing Director of Mothercare, said, “We’re always looking for new ways to enhance the shopping experience for parents. This collaboration with Pigeon brings a fresh, interactive element to our store, allowing families to explore and customise baby essentials in a way that’s both practical and enjoyable.” He added, “A baby bottle is more than just a feeding tool; it’s a part of a baby’s daily routine and a parent’s bonding experience. By offering customisation, we’re helping parents transform an everyday necessity into something unique and special. We see this partnership with Pigeon as the beginning of more enriching, interactive experiences, and we can’t wait to welcome families to our Mothercare Experience store for this exclusive event.” The Pigeon BYOB Pop-Up will be open daily at Mothercare Experience Store at Harbourfront Centre, #03-05/06/07, from 1 April to 5 May 2025, between 10.30 AM and 9 PM. Prices for the customisable Pigeon SofTouch™ Bottles range from S$30.20 to S$44.90, depending on the selected accessories. To discover more about this exclusive launch, visit Pigeon Singapore or follow @pigeonsingapore and @mothercaresg on Instagram. -END ¹Only available for 240ml bottle. ²Terms and Conditions apply. *Global Baby Bottles Market 2025, Global Info Research.

Seminars

Successful Breastfeeding Seminar 2024

PIGEON is collaborating with Dr Wong Boh Boi & HMI Medical Centre for our Successful Breastfeeding Seminar in 2024.

Join our highly informative and empowering breastfeeding seminar, designed to equip you with the knowledge, skills, and confidence necessary to make breastfeeding a resounding success. Our experts will be sharing practical tips to aid you on your parenthood journey from breastfeeding to baby care. Come and join us to pick up these essentials tips as well as the role that your spouse can play in joint-parenting. Limited seats available, so book your seats** now! *Our special gift for coming before 10.30am will be issued on first-come-first-serve basis and while stock lasts. **Please note that this event is only opened to participants who have been fully-vaccinated.

26 October 2024 | 11:00 am - 3:30 pm

Parkroyal on Breach Road (Grand ballroom)

From $30/pax

News

Pigeon Empowers Mothers With A Holistic Maternity Skincare Line: The Perfect Blend of Nature, Science, and Sustainability

Formulated with 90% naturally-derived ingredients and Dermal Precision Technology to maximise absorption and minimise irritation Singapore, January 13, 2024 – Pigeon, the go-to brand for mother-and-baby essentials, expands its support for mothers with the new Natural Botanical Maternity skincare range, designed to provide mothers with safe, effective, and eco-conscious, self-care solutions during pregnancy and postpartum. This unique range combines 90% naturally derived ingredients with cutting-edge Dermal Precision Technology, ensuring maximum absorption and minimal irritation for sensitive skin. The skincare line includes four products: Stretch Marks Serum, Stretch Marks Cream, Firming Cream, and Collagen Hydro Mist. Each one is crafted to enhance skin elasticity, firmness, and radiance, helping mothers maintain their skin’s vitality during the transformative journey of pregnancy and beyond. The unique Dermal Precision Technology ensures that active ingredients are precisely absorbed into the deeper layers of the dermis, providing targeted care for lasting skin benefits. The skincare range has been clinically proven to deliver visible results, with satisfaction rates ranging from 91% to 100%. Clinical trials show significant improvements in stretch mark appearance, skin firmness, and overall skin texture.

What sets the Natural Botanical Maternity skincare line apart is its commitment to sustainability. It features upcycled ingredients, such as organic Tangerine Extract, offering a gentle yet effective solution for mothers. Additionally, the line uses eco-friendly packaging made from FSC-certified paper and recycled plastics. “We believe that a mother’s well-being directly impacts the development and happiness of her baby. That’s why we are committed to providing effective solutions that support both maternal self-care and family happiness. Our dedication to sustainability ensures that our products are not only gentle on the skin but also kind to the planet, with eco-conscious practices that prioritise the future of both mothers and the environment." - Yusuke Nakata, CEO, Pigeon Singapore Business Unit.

With its dedication to both maternal well-being and environmental responsibility, Natural Botanical Maternity skincare aims to support mothers through every stage of motherhood while promoting a healthier planet. Tailored Solutions for Every Stage of Motherhood

For optimal skin during pregnancy & postpartum: Prevent

Stretch Marks Cream – Prep your skin for the massive stretch with Peptides and Amino Acids

Target

Stretch Marks Serum – Lighten stretch marks scars with BrightenPlu5+, a skin-loving brightening combination

Restore

Firming Cream – Tighten and smoothen skin appearance with Carnitine and Peptides

On-The-Go

Collagen Hydro Mist – Relieve dry skin quickly with a blend of Collagen, Peptides and Panthenol

-END- Natural Botanical Maternity is now available at : Baby Specialty Stores:

Baby Kingdom
Kiddy Palace
Mummy Market
Mothers Work

Department Stores and Health & Beauty Stores

BHG
Isetan
OG
Takashimaya
Watsons

Online

Pigeon https://pigeon.com.sg/shop-products/
Agape Babies https://agapebabies.com/collections/pigeon
Amazon https://tinyurl.com/PigeonSGAmazon
Lazada https://tinyurl.com/PigeonSGLazada
Shopee https://shopee.sg/pigeonofficial

About Natural Botanical Maternity Natural Botanical harmoniously blends skincare science with ingredients hand-picked from Nature to deliver effective results while being gentle on the skin. Committed to sustainability, the brand also ensures that most of its packaging is crafted with recycled plastics, reflecting a dedication to reducing environmental impact. Embrace the power of nature combined with advanced skincare solutions with Natural Botanical, where beauty and responsibility go hand-in-hand https://pigeon.com.sg/natural-botanical/maternity/ . About Pigeon PIGEON is a market leader in mother and baby care products. With extensive research to offer the highest levels of comfort, safety and quality, PIGEON is the preferred choice for high quality, durable and user-friendly merchandise for mothers, babies and toddlers. As an ISO 9001-2008 certified company, PIGEON has developed easy-to-use and affordable products for over half a century, for each step of motherhood and promotes the healthy development of the baby and the happiness of the mother and family through innovation and invention. The basis of our strong growth is our even stronger R&D unit. Based on three important processes, we create products that suit the exact needs of mothers, babies and toddlers:

Extensive study on the needs of new mothers and babies
Market research to identify the gaps between demand and supply
Our knowledgeable and motivated team of researchers

News

Pigeon Unveils GoMini™️ Plus Electric Breast Pump – Empowering On-The-Go Mums with Exclusive Rhythmic Expression Mode

Breastfeeding made simple and comfortable.

Singapore, 30 August 2023 - Pigeon, the brand synonymous with trustworthy products for mothers and babies, is proud to announce the highly-anticipated launch of its second-generation GoMini™ Electric Breast Pump, the GoMini™ Plus. Tailor-made for modern, on-the-go mums, this groundbreaking innovation promises a pumping experience like never before. Made with love and backed by decades of breastfeeding research, the new GoMini™ Plus redefines convenience and comfort for breastfeeding mothers.

Source: Pigeon Lab (SG) GoMini™ Plus wave patterns for Stimulation Mode (1 wave pattern) and the new Rhythmic Expression Mode (3 wave patterns). The Rhythmic Expression Mode has 3 wave levels to closely simulate how a baby naturally suckles.

Innovated With Love PLUS Science To Bring Greater Comfort

Finding a suction pressure that is just right is essential for a smooth and comfortable pumping experience. Years of dedicated research and development in breastfeeding have borne fruit in the form of the GoMini™ Plus’s Rhythmic Expression Mode that is unique to Pigeon. “Since a baby’s suckling motion is not of a constant speed and pressure, pumping with a variable rhythm, similar to a baby’s suckling motion, is preferred amongst many mothers as they feel that it empties the breast fully and comfortably. Many mothers tend to assume that having a stronger suction is always better but in reality, what really matters is their own comfort level with the suction.” says Sumiko Kuroishi, Senior Researcher at Pigeon’s Research and Development Department in Japan. For maximum comfort, the new Rhythmic Expression Mode of the GoMini™ Plus mixes strength and speed. Mothers can select their desired suction level from 5 different intensities. With a variable rhythm, akin to a baby suckling, the Rhythmic Expression Mode kicks in to extract mothers’ liquid gold naturally and comfortably. The GoMini™ Plus also comes with a silicone flange cushion for a snug fit around mothers’ breasts.

The Perfect Companion for On-The-Go Mums

With today's fast-paced lifestyle, mothers need a reliable companion that supports their breastfeeding journey in any setting; the GoMini™ Plus might just be the one. Whether at home, in the office, or while travelling, this compact breast pump delivers a pleasant and efficient pumping experience. Coming in at just 148g or roughly 8 strawberries, the lightweight build of the GoMini™ Plus makes it easy to slip into a purse or a baby bag, and allows for one-hand operation of the pump. A new pause and resume function on the motor unit of the pump allows mums to have better control over their pump sessions.

Pump-Store-Feed-Care: Wholehearted Support For Every Mum’s Breastfeeding Journey

At Pigeon, supporting mothers on their breastfeeding journey goes beyond innovative products. Pigeon’s extensive research has led to the development of Pump-Store-Feed-Care, which encompasses a system of Pigeon breastfeeding devices and accessories that are essential for a seamless and comfortable breastfeeding experience. From efficient pumping with the GoMini™ Plus Electric Breast Pump, to storing precious breast milk safely in Pigeon Breast Milk Storage Bags, to effortlessly feeding their little ones with Pigeon SofTouch™ Nursing Bottles, and caring for mum’s breasts with Pigeon Nipple Care Cream or Pigeon Nipple Shield, Pigeon is dedicated to being every family’s go-to partner for mother and baby needs. To apply the Pump-Store-Feed-Care system to the GoMini™ Plus, the breast pump comes with two of Pigeon’s SofTouch™ PP Nursing Bottles, two pieces of sealing discs to use the bottles for breast milk storage and two sets of nipples, screw caps and hoods for immediate feeding.

Availability

The Pigeon GoMini™ Plus Electric Breast Pump (retailing at $193) and other breastfeeding-related products are available for purchase at major departmental stores, baby specialist stores, online marketplaces and Pigeon’s E-Shop.

Seminars

Successful Breastfeeding Seminar – 15 July 2023

PIGEON is collaborating with Dr Wong Boh Boi for our Successful Breastfeeding Seminar in 2023.

Join our highly informative and empowering breastfeeding seminar, designed to equip you with the knowledge, skills, and confidence necessary to make breastfeeding a resounding success. Expert Dr Wong Boh Boi will be sharing practical tips to aid you on your parenthood journey from breastfeeding to baby care. Come and join us to pick up these essentials tips as well as the role that your spouse can play in joint-parenting. Limited seats available, so book your seats** now! *Our special gift for coming before 10.30am will be issued on first-come-first-serve basis and while stock lasts. **Please note that this event is only opened to participants who have been fully-vaccinated.

15 July 2023 | 11:00 am - 3:30 pm

Parkroyal on Beach Road (Grand Ballroom)

From $30/pax

News

Pigeon SofTouch Nursing Bottles: The New Third-Generation

Pigeon: The Softest Touch

Pigeon revamps and upgrades its iconic SofTouch Nursing Bottles with an even softer nipple and an added research-based latch-on line.

It also launches T-Ester bottle, an innovative glass-like material first used in nursing bottles.

Singapore, August 2022 - Pigeon, the number 1 brand for nursing bottles preferred by moms and babies around the world, has remained true to its purpose to create a baby-friendly world - constantly improving and enhancing the journey for both moms and babies. To better cater to as many babies as possible, Pigeon has researched on and revamped its most popular SofTouch Nursing Bottles to create an even softer nipple with a research-based latch-on line. Developed to functionally mimic the feeding movements that babies perform when drinking from mother’s breasts, the new Pigeon SofTouch Nursing Bottles are crafted to especially support breastfeeding mums by enabling them to feed their baby from both breast and bottle seamlessly. In addition to the new nipple, Pigeon has launched a new nursing bottle using the innovative T-Ester, a material developed exclusively for Pigeon in Japan. These new Pigeon SofTouch T-Ester Nursing Bottles are UV-steriliser friendly, and possess a stronger resistance to UV degradation compared to other plastics. The new Pigeon SofTouch Nursing Bottles will start rolling out from 19 August 2022 at all authorised retailers.

Pigeon SofTouch Nursing Bottles: The New Third-Generation

Developed based on years of research to closely replicate a baby’s natural nursing motion, Pigeon developed the new SofTouch Nursing nipples using a softer silicone, structured to encourage babies to latch on easily and properly, as if they are breastfeeding. Research conducted by Pigeon revealed that a breastfeeding baby takes the mother’s nipple into the mouth to a depth of approximately 22mm from the tip, with the lips covering the breast up as far as the areola. A mother’s nipple is also studied to stretch to about 1.4 times its usual length in the baby’s mouth.

Designed with a wavy “Latch-on Line” for the approximate and recommended mouth position and the depth at which the baby takes in the nipple of the mother, the new nipple on the PigeonSofTouch Nursing Bottles guide both the mom and the newborn towards a good and effective latch-on regardless of the size of the babies mouths. Using a softer silicone that enables smooth tongue movement, the nipples of the new Pigeon SofTouch Nursing Bottles are deliberately designed to be as close to the softness of a mother’s breast as possible, making the switch to and from breast and bottle a seamless and fuss-free one. An innovative material that has never been used in nursing bottles, T-Ester is a type of plastic that has unparalleled durability - with a high resistance to UV degradation, the Pigeon SofTouch T-Ester Nursing Bottles are capable of maintaining its glass-like clarity even after 100 hours of UV sterilisation. This makes thorough-cleaning and the gauging of when the bottle needs to be switched out a complete breeze.

Pigeon SofTouch Nursing Bottles: Leaving A Better Future For The Next Generation

"We strive to create a future that is full of joy and freedom; a future that encourages curiosity and celebrates diversity. " Mr. Yusuke Nakata, CEO, Pigeon Singapore Business Unit

With that, Pigeon has developed a limited edition series under the new Pigeon SofTouch Nursing Bottles in collaboration with The Animal Project - a social enterprise that supports inclusions and celebrates talented local artists with autism and the related challenges. The Animal Project empowers artists with special needs, with every sale of its product embellished with the artist’s artwork, by contributing directly to the artists’ income through a royalty payment scheme. In line with Pigeon’s commitment to leave a more sustainable future for all babies growing up, the limited edition bottle is made with Biomass-PP, a 100% bio-based plastic made from pulp-derived tall oil and waste cooking oil instead of petroleum. The drawings of animals in a beautiful biodiversity on the body of the bottle is printed using laser printing technology instead of ink, which generates less heat and waste.

Pigeon SofTouch Nursing Bottles: All Smiles Are Precious

Honouring our commitment to understanding and addressing babies' unique needs means that we need to cater to all babies, no matter the differences. This is why we have partnered with Smile Asia, a global alliance of charities working together to raise standards of medical care for babies born with cleft lip and cleft palate. Pigeon is committed to contributing to the creation of opportunities for collaborative learning and exchange of best practices to treat the facial deformities. From cash donations to the sponsorship of products to Smile Asia that are essential for babies with cleft to be used in medical missions and care centres, including cleft bottles, long nipple bottles, and nursing bottles, Pigeon also commits to a sponsorship of other products for medical missions and care centres, including baby wipes, anti-bacterial wet tissues, and hand sanitisers. To support the specialised training and education programmes for healthcare and allied professionals, Pigeon also offers the sponsorship of relevant products to be used at the training centres. -END- About Pigeon Corporation Pigeon was founded in Japan in 1957 by Yuichi Nakata with the aim of meeting the needs of mothers worldwide by producing a range of high quality, durable and user-friendly merchandise for babies and toddlers. Since it began, the company has grown steadily and has a strong brand presence in more than 70 countries. Today, Pigeon is a market leader and the preferred brand in the baby and mother care segment. Pigeon continues to place strong emphasis on research and development to meet the highest levels of comfort, safety and quality, and conducts extensive studies in product development that offers a one-stop solution from maternity to childcare. About The Animal Project The Animal Project is a social enterprise that supports inclusion and celebrates the abilities of our artists with special needs. Our artists love animals, and enjoy drawing them quickly and intuitively without hesitation. By curating quality lifestyle products from their artworks, we seek to raise awareness and contribute to people with special needs in Singapore. Every sales will go to contribute to the artists' income through a royalty payment scheme. About Smile Asia Smile Asia is a global alliance of charities working together to treat facial deformities. We raise standards of medical care by creating opportunities of collaborative learning and exchange of best practices. We deliver free surgical care through medical missions and care centres. These initiatives are also intended to build trust and bridge cultural gaps among different communities across the world.

News

The premium nursing bottle for the millennial mummy

Pigeon innovates new bottle range made with T-Ester, a new type of plastic never before used in nursing bottles

Singapore, 28 April 2022 - Leading mother and baby care brand Pigeon has cemented its position in the industry in 1957 with its constant innovation of products and keeping up with the times; all to make the world more baby-friendly. With years of extensive research, Pigeon is proud to present its latest range of nursing bottles made using a new type of plastic material called T-Ester. The new T-Ester material was created with a new generation of mothers in mind. With a strong focus on both function and design, it took 4 years of intensive research and testing to perfect the balance. “I am happy this project is finally coming to fruition. It has taken many rigorous trials to get here,” says Mr Kouji Hondou, Senior Manager of the Pigeon Japan Engineering Department. In 2016, after a few arduous years of looking for another innovative material to add to its bottle range and a paused search, Pigeon has found a promising existing material made in Japan and modified it to meet the corporation's stringent requirements. In 2016, after a few arduous years of looking for another innovative material to add to the Pigeon bottle range and a paused search, Mitsubishi Gas Chemical (MGC) worked with Pigeon to modify one of their existing materials to meet the corporation’s stringent requirements. Come 2019, the T-Ester material, originally named Altester, was born. Pigeon is the first and only brand in the market to have a milk bottle using T-Ester. Glass-like clarity

Based on material tests, T-Ester has one of the highest levels of light transmittance (73.8%), second only to glass (77.4%) and above other common bottle materials, making the SofTouch™ T-Ester Nursing Bottle very clear and see-through. The premium clarity makes it easy to achieve a thorough clean and gauge when the bottle needs to be switched out. UV steriliser-friendly

In recent years, many parents are moving towards using a UV steriliser instead of the traditional bottle-boiling method to keep everything clean for their little one. However, some might be concerned about photodegradation, a process whereby UV light weakens common plastics such as Polypropylene (PP) or Polyester, rendering those materials unsuitable for long term use. Q. There is a new nursing bottle using a new plastic material called Plastic X. Which of the following features attract you to buy this new nursing bottle?

“UV Steriliser safe” scored the highest in both Singapore and Indonesia as the attractive feature for mums to consider purchasing T-Ester bottles. Source: AsianPaent online survey, July 2021

The SofTouch™ T-Ester Nursing Bottle possesses a stronger resistance to UV degradation; test results showed that there were no changes in material property after exposing the T-Ester material to UV rays for prolonged periods of time.

Natural-feel nipple for seamless transition between breast and bottle

The SofTouch™ T-Ester Nursing Bottle features the trademark Pigeon SofTouch™ Wide-Neck Nipple, the market’s most natural-feel nipple and backed by over 60 years of extensive research. It supports a seamless switch between mother’s breast and bottle feeding. The wide base and the shape of the nipple imitates the feel of a mother’s breast, allowing babies to latch on effectively. Made with a soft and flexible material, babies can easily move their tongue naturally to drink. The advanced anti-colic system prevents babies from swallowing air and choking or getting gas in their stomach.

Trendy neutral colours, available in 2 sizes The SofTouch™ T-Ester Nursing Bottle 200ml is retailing at SGD$21.90 and the SofTouch™ T-Ester Nursing Bottle 300ml is retailing at SGD$22.90. It is available in Clear White, Dewdrop Pink and Leaf Green. Available for purchase at Pigeon’s E-shop https://pigeon.com.sg/shop-products/, Lazada, Shopee, major departmental and baby specialty stores.

Seminars

Successful Breastfeeding Seminar – 14 May 2022

PIGEON is collaborating with Sister Kang for our 1st Successful Breastfeeding Seminar for 2022.

So, come and join us to know more about essential tips as well as the role that your spouse can play in joint-parenting.
Limited seats available, so book your seats now!

*Our special gift for coming before 10.30am will be issued on first-come-first-serve basis and while stock lasts.

14 May 2022 | 11:00 am - 3:30 pm

Parkroyal on Beach Road, 7500 Beach Road Singapore, 199591

Seminars

Successful Breastfeeding Webinar with Practical Parenting Tips – November 2021

This November, PIGEON is collaborating once again with the expert, Dr Wong Boh Boi, for our Successful Breastfeeding Webinar 2021! So, come and join us to know more about essential breastfeeding and baby care tips at the comfort of your home. Expert Dr Wong Boh Boi will be sharing essential tips to aid you on your parenthood journey from breastfeeding to baby care. She will also speak about the role that your spouse can play in joint-parenting. We can’t wait to see you all at the Successful Breastfeeding Webinar! Successful-Breastfeeding-Seminar nov 2013

13 November 2021 | 11:00 am - 3:00 pm

Singapore

From $5/pax

News

Holistic skincare every baby deserves

Pigeon’s new Natural Botanical Baby skincare series allows consumers to shower love on their kids and the planet

Singapore, 15 September 2021 – Leading mother and baby care brand Pigeon has launched its Natural Botanical Baby series which reflects its commitment to sustainability while offering comprehensive skin nourishment and protection through a thoughtful blend of natural ingredients.

In line with the company’s guiding philosophy of caring for both babies and the planet, the new range consists of four dermatologically tested products - Head & Body Wash, Water Gel, Milky Lotion, and Massage Oil – that have been created through sustainable means, including the usage of recycled plastics.

“We are pleased to launch the Natural Botanical Baby skincare series, which represents our commitment to providing high-quality products that improve the quality of life while caring for the environment," said Mr. Yusuke Nakata, CEO, Pigeon Singapore Business Unit.

“Our skin is the largest organ of the body – it is vital to keep it well nourished and we must be mindful of providing the care it needs. This is especially important for babies as they have more sensitive skin. Through this new range of skincare products, parents can rest assured that their babies will receive the optimal protection and nourishment.”

The Natural Botanical Baby skincare series is made primarily from nutrient-rich natural ingredients like argan oil, olive oil and chamomile, all of which possess important qualities that support the development of strong, smooth and healthy skin.

Argan oil, for example, is packed with Vitamin E and essential fatty acids that enhance skin regeneration and help with the formation of the skin’s natural oil barrier. Olive oil, which is rich in antioxidants and vitamins, is ideal for protecting and hydrating the sensitive skin that babies have. Chamomile, a well-known natural relaxant, provides relief for irritated skin and even aids with sleep.

FROM NATURE, FOR NATURE

Pigeon has always adhered to the belief that humans share a symbiotic relationship with the planet. This is why the company has been proactively giving back to Mother Nature as it borrows the goodness and nourishment of natural ingredients to provide care for babies.

Just like how it spares no effort in research and development to create high-quality products using natural ingredients, Pigeon has also gone the extra mile to protect nature by adopting these sustainability initiatives in the production of the Natural Botanical Baby series.

These initiatives include:

✧ All Natural Botanical regular-sized plastic bottles are made using 20% recycled plastics to minimize the use of raw materials and energy in the production process.

✧ In collaboration with the World Wide Fund for Nature (WWF-Singapore), Pigeon has planted 5,000 fruit tree seedlings to support reforestation efforts in Indonesia. When mature, these trees will provide the rural communities with not just a source of food but also a means of generating revenue through the sales of the fruit.

The trees will also offer watershed protection and reduce problems such as flooding and soil erosion while helping mitigate the impact of climate change.

✧ Uncontrolled palm oil production can lead to devastating consequences like deforestation, which would adversely affect protected species of plants and biodiversity levels. Left unchecked, palm oil production could even result in unscrupulous labour practices and people being displaced from the land.

Concerned about the negative side effects of palm oil production, Pigeon has recently become an RSPO member and actively supports sustainable palm oil production around the world by trading in RSPO Credits*. This contributes to creating a critical high demand for sustainable palm oil products in the global market.

*An RSPO credit is evidence that one tonne of certified sustainable palm oil was generated by a company that has been certified as a sustainable producer.

✧ Pigeon's commitment to being eco-friendly was also extended to the way its advertising campaign for the new product range was carried out. For this campaign, Pigeon specially engaged papercraft artists to create backdrops made from reused materials for the marketing video. The result? An ad campaign that is not just pleasing to the eyes, but also kinder to the environment.

SOLUTIONS INFORMED BY LOVE AND SCIENCE

Love is at the heart of Pigeon's corporate philosophy and credo. In the words of Mr Nakata, the company will not be able to create its trusted products and services if it does not share the same love that mothers have for their babies. In other words, mothers want only the best for their children and Pigeon feels exactly the same way.

To create a more baby-friendly world and meet the unique needs of babies, Pigeon relies on the delicate combination of love and natural ingredients. The production process is also highly informed

by scientific research, which has shown that, contrary to popular perception, going fully natural may not always be the safest approach.

For this reason, more than 90% of its ingredients are from natural origin while the remaining 10% are added to improve the safety, integrity, and fragrance of the Natural Botanical products.

Certainly, the question on the necessity for these ingredients arises. Preservatives are necessary to prevent product damage and contamination which could harm the baby. The use of reagents like citric acid and sodium hydroxide are also important as they ensure that the product is compatible with the natural pH of babies’ skin, thus reducing the risk of skin irritation.

HOLISTIC PROTECTION AND NOURISHMENT Below is the recommended skincare routine using the Natural Botanical Baby series.

Step 1: Cleanse

Use the Natural Botanical Head & Body Wash to perform a full body wash that is extremely gentle on the skin. Containing over 90% natural ingredients, the wash cleanses and nourishes while maintaining the smoothness of the skin. Step 2: Hydrate

As baby skin is prone to dryness, using Natural Botanical Water Gel in the day helps to ensure that the skin gets the moisture it needs. However, parents often worry that Singapore's humid climate coupled with the use of moisturisers can result in excessive greasiness. Natural Botanical lightweight water-based gel causes none of that – babies are left with a comfortable experience as the moisturiser is easily absorbed by the baby's skin, leaving it smooth and supple.

In the evenings, use the Natural Botanical Milky Lotion to provide long-lasting moisturisation through the night. The non-greasy formula soothes the baby's dry, itchy skin while preventing any discomfort during their sleep. Step 3: Seal

Getting the baby ready for bed? An application of this calming chamomile-infused Natural Botanical Massage Oil will help your baby drift off into slumber. This gentle oil is 99% natural and leaves a protective film over the skin that seals in the moisture.

AVAILABILITY The Natural Botanical Head & Body Wash, Water Gel, Milky Lotion and Massage Oil are now available in major departmental stores, baby specialist stores, Watson, online marketplaces and Pigeon e-Shop.

Seminars

Successful Breastfeeding Seminar – May 2021

Pigeon is collaborating with Sister Kang Phaik Gaik for our 1st Successful Breastfeeding Seminar with Hands-on Session for 2021. So come and join us to know more about essential tips as well as the role that your spouse can play in joint-parenting. Limited to 30 pax only, book your seats now to avoid disappointment! To register, visit https://bit.ly/3g4QWsp. Successful-Breastfeeding-Seminar may 2021

08 May 2021 | 11:00 am - 3:00 pm

Parkroyal on Beach Road (Grand Ballroom 1 & 2)

Seminars

Successful Breastfeeding Webinar ‘Ask The Expert’ – August 2020

We wanted to delve deeper into the burning questions that parents have and thus we did a breastfeeding webinar for 'Ask the Expert' and it was indeed a successful and informative one! We invited Dr Wong Boh Boi, and 2 mummies Amber Yong and Sheila Cheong, who shared their breastfeeding experiences and sought Dr Wong's advice. Amber is an experienced mom of 3 while Sheila is a new parent with a 2 month old newborn then and they represent the different parenthood journey. We further stimulated the discussion and brought the Q&A session to the attendees and the discussion topics got really interesting and fruitful where parents not only got to hear from Dr Wong, but also spoke to Amber and Sheila as well! If you missed this, do stay tuned for the next webinar! Breastfeeding-Seminar_August2020

22 August 2020 - 20 August 2020 | 11:00 am - 4:00 pm

Singapore

Seminars

Successful Breastfeeding Seminar – Nov 2019

Our annual breastfeeding seminar with breastfeeding expert Dr Wong Boh Boi, who always shares amazing tips and hands on experience during these sessions. Parents enjoyed a great afternoon spent with food, useful parenting information and left with bags of goodies and new found confidence to conquer their parenthood!

11 November 2019 | 10:30 am - 4:00 pm

Singapore

Successful Breastfeeding – Mar 2018

Join us at our Successful Breastfeeding seminar for essential tips to guide you through parenthood! From preparing a birth plan to breastfeeding to caring for your baby, these tips will be shared by the expert from Raffles Hospital.

17 March 2017 | 11:00 am - 4:00 pm

One Farrer Hotel & Spa Grand Ballroom

Seminars

Successful Breastfeeding – Mar 2017

Pigeon Singapore is collaborating with National University Hospital for our first Breastfeeding Seminar for 2017. Pick up practical and essential tips from breastfeeding to baby care and more. Limited seats available, so register now to book your seat!

04 March 2017 | 11:00 am - 3:30 pm

One Farrer Hotel & Spa

Seminars

Successful Breastfeeding – May 2016

PIGEON Singapore is collaborating with Mount Alvernia Hospital for out first Breastfeeding Seminar for 2016. Pick up practical and essential tips from breastfeeding to baby care. Limited seats available, so register now to book your seat! Breastfeeding-Seminar_May 2016

07 May 2016 | 12:00 pm - 4:00 pm

Mandarin Oriental, Oriental Ballroom

From $20/pax

News

From Sip to Speech: Pigeon Singapore Launches StarTouch™ Straw Cup to Support Baby’s Oral Motor Development

Pigeon StarTouch™ Straw Cup the right cup for easy sips – and a science-backed way to support your baby’s development, one sip at a time.

A Smarter, Science-Backed Way to Sip