News

A Pacifier with Purpose: MiniLight Pacifier Sustainable Collection in Collaboration with The Animal Project

Singapore, 25 June 2025 – Can something as small as a pacifier inspire a bigger movement – one that soothes babies, protects the planet, and uplifts voices from the autism community? Pigeon Singapore officially launches the MiniLight Pacifier Sustainable Collection, a meaningful collaboration with homegrown social enterprise The Animal Project (TAP). Designed with both impact and intention, each pacifier in the collection is a quiet yet powerful symbol of inclusivity, sustainability and the creative brilliance of artists with special needs.

A Collaboration that Celebrates Inclusivity and Diverse Talents

True to Pigeon’s brand promise to “Celebrate babies the way they are”, this partnership goes further to celebrate people the way they are, especially individuals on the autism spectrum. According to the World Health Organisation, approximately 1 in 100 children are diagnosed with autism¹. This collection honours that reality by highlighting the exceptional talents of artists who see and express the world differently. Each pacifier features exclusive hand-drawn artwork by three Singaporean artists from TAP:

• Foo Thong Keen, who has keen eyes for observational drawing (pun intended). His animals often carry a bewildered expression; their eyes are wide open, with jaws dropped in disbelief.
• Jolie Lim, whose illustrations have a mischievous and joyful streak. Her animal illustrations are so quirky, they put a smile on your face.
• Tay Jun-Yi, who simply loves drawing animals. With just a black marker, he brings each creature to life through distinctive, cheeky expressions and vivid depictions of social interactions – something he rarely initiates himself due to his autism.

  This isn’t just packaging; it’s a canvas for advocacy. With every purchase, a portion of the proceeds goes directly to supporting these artists, shifting perceptions from disability to creative potential. It’s a gentle act of parenting that carries a powerful message – that every child deserves love, and every individual deserves a voice. “This collaboration with Pigeon strengthens our resolve to support inclusion and diversity. It is an excellent platform to raise greater awareness of the special needs community by celebrating their abilities rather than their disabilities,” said Roland Tay, Founder and CEO of The Animal Project. This sentiment is echoed by Pigeon Singapore, whose commitment to purposeful partnerships lies at the heart of this collaboration.“This partnership with TAP is deeply meaningful to us,” said Hongo Masataka, Managing Director of Pigeon Singapore. “It allows us to support local talent, raise awareness about inclusivity, and bring even more heart to our products. We hope families feel the love, care and purpose woven into every detail.”

Where Comfort Meets Conscious Design

From Left to Right: Pigeon MiniLight Pacifier Sustainable Collection Size S, M and L Thoughtfully engineered, the MiniLight Pacifier Sustainable Collection is Pigeon’s lightest ever pacifier – designed to stay in the baby’s mouth longer while providing superior comfort. Its soft silicone nipple supports natural sucking, and large air holes prevent moisture build-up. Tailored for different stages, it comes in three sizes:

• S size – for 0+ months
• M size – for 6+ months
• L size – for 12+ months

Each box contains two pacifiers, each featuring a unique design inspired by the TAP artists’ original illustrations. Beyond comfort, the MiniLight Pacifier Sustainable Collection embodies Pigeon’s belief that even the smallest products can take meaningful steps toward reducing environmental impact. The pacifier’s shield, button lid, and hygiene cover are each linked to 20% ISCC-certified bio-based plastic² derived from renewable alternatives such as residual oils rather than conventional fossil-based feedstocks. This bio-circular feedstock², selected after years of rigorous R&D, ensures a lower carbon footprint³ without compromising product safety or performance. By integrating social and sustainable initiatives into product development, Pigeon is redefining the standards of modern baby care, offering parents a conscious option to nurture not only their children but also the planet and its people. This reflects Pigeon's purpose to step forward in creating a more baby-friendly world for all. The Pigeon Minilight Pacifier Sustainable Collection will be available for S$12.90 (2pcs). They can be purchased at Pigeon, Agape Babies, Baby Kingdom, Baby Toddly, Fairprice, Mothercare, Motherworks, Lazada, Shopee,  The Animal Project, Watsons, and Takashimaya. To support The Animal Project (TAP), TAP items can be purchased through their preferred retail partner, The Art Faculty (TAF) at the Enabling Village, as well as at Pathlight School’s Ang Mo Kio and Tampines campuses. To learn more about Pigeon Minilight Pacifier Sustainable Collection and other available products, please visit www.pigeon.com.sg. To learn more about Pigeon’s sustainability efforts, visit: https://pigeon.com.sg/love-our-babies-love-our-planet/love-our-planet/ -END- References: ¹Autism Factsheet by the World Health Organisation (WHO), https://www.who.int/news-room/fact-sheets/detail/autism-spectrum-disorders ²ISCC certified mass balance approach. ³According to a peer-reviewed Cradle-to-Grave Life Cycle Assessment (LCA) by LyondellBasell, 2021, the use of a bio-based PP feedstock has a reduction in CO2eq per ton of polymer product compared to the equivalent fossil-based product. Cradle-to-gate LCA calculated up to the polymer production and based on a feedstock composed of waste and residues. ABOUT PIGEON CORPORATION  As a leading brand in mother and baby care, Pigeon provides a comprehensive range of products designed to meet the needs of consumers from maternity through childcare. Established in 1957, Pigeon has been dedicated to making the world a more baby-friendly place, drawing on over 60 years of research and innovation. Today, Pigeon Group products are trusted by families in over 80 countries or regions, and the company proudly holds the No.1 global market* share for nursing bottles. Pigeon remains committed to advancing research and development to ensure the highest standards of comfort, safety, and quality. The company focuses on creating products that provide complete solutions for parents and caregivers throughout their parenting journey. For more information, please visit www.pigeon.com.sg or follow @pigeonsingapore on Instagram, Facebook and TikTok. To be among the first to know about future brand news, sign up for the Pigeon's newsletter here. ABOUT THE ANIMAL PROJECT The Animal Project is a social enterprise based in Singapore that supports inclusion and celebrates the abilities of our artists with special needs. Our artists love animals and enjoy drawing them quickly and intuitively without hesitation. By curating quality lifestyle products from their artworks, we seek to raise awareness and contribute to people with special needs in Singapore. Every sale will go to contribute to the artists' income through a royalty payment scheme. For more information, please visit www.theanimalproject.sg or follow @theanimalprojectsg on Instagram and Facebook. ABOUT THE INTERNATIONAL SUSTAINABILITY AND CARBON CERTIFICATION (ISCC) Founded in 2010 through a multi-stakeholder initiative, the International Sustainability and Carbon Certification (ISCC) is a globally applicable and leading certification system designed to enhance traceable, sustainable, deforestation-free, and climate-friendly supply chains. ISCC certifications are widely recognised and cover sustainable agricultural biomass, biogenic wastes and residues, non-biological renewable materials and recycled carbon-based materials. The development and implementation of different certification standards is ISCC’s tool to promote its mission to mitigate climate change and bring more traceability into global markets and supply chains.   *Global Baby Bottles Market 2024, Global Info Research.

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News

MoneyFM89.3  Mind Your Business: How Pigeon Singapore is designing parenthood, one bottle at a time

MoneyFM89.3

Mind Your Business: How Pigeon Singapore is designing parenthood, one bottle at a time

Click here to listen to the interview of Masataka Hongo, Managing Director of Pigeon Singapore as he joins the Breakfast Show to discuss how their thoughtful innovations, of the Build-Your-Own-Bottle (BYOB) for Pigeon SofTouch™ Bottles , are making life smoother and sweeter for new parents in Singapore.

Presented by: Audrey Siek  Produced by: Dan Koh Edited by: Chua Meng Choon Photo credits: Pigeon Singapore

https://omny.fm/shows/moneyfm-morning-show/mind-your-business-how-pigeon-singapore-is-designing-parenthood-one-bottle-at-a-time  

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News

Pigeon Singapore Launches New Customisation Option – Build-Your-Own-Bottle (BYOB) with Exclusive Pop-Up at Mothercare Experience Store

 

Build-Your-Own-Bottle (BYOB) for Pigeon SofTouch™ Bottles

Singapore, 1 April 2025 | Imagine a baby bottle as unique as your little one — designed to fit their needs, built with love, and customised just for them. Pigeon Singapore is bringing this vision to life with the launch of its first-ever customisation service - Build-Your-Own-Bottle (BYOB), which is an innovative and interactive way for parents to customise their very own Pigeon SofTouch™️Bottle to suit their little ones feeding needs and one-of-a-kind personality. To celebrate this exciting milestone, Pigeon is hosting an exclusive pop-up at Mothercare Experience Store at Harbourfront Centre from 1 April to 5 May 2025, inviting parents and caregivers to build their very own bottle, enjoy exclusive giveaways and meet the charming Pigeon official brand mascot, Howapipi for the very first time. At the heart of the BYOB Collection is the ability to create a truly customised baby bottle in just 5 simple steps:

1. Choose bottle size and design – Available in 160ml or 240ml, with three exclusive designs, including one featuring Howapipi.
2. Select a feeding style – Pick between a SofTouch™ Nipple, Training Straw¹ or Drinking Straw¹.
3. Pick a screw cap colour – Choose from 12 vibrant colours.
4. Select a hood colour – Available in 6 different shades.
5. Add optional handles – For extra grip (available only for 240ml bottles)

Can’t wait to create your own? Visit Pigeon’s online store today to customise your nursing bottle and bring your individuality and imagination to life!

Pigeon Build-Your-Own-Bottle (BYOB) Pop-Up

Pigeon Build-Your-Own-Bottle Pop-Up at Mothercare Experience Store

Just like every baby’s unique personality and style, the Pigeon BYOB Collection allows parents to customise not just their little one’s feeding journey, but their fashion choices as well! From 1 April to 5 May 2025, parents can personalise their baby’s feeding essentials at the Pigeon Build-Your-Own-Bottle Pop-Up at Mothercare Harbourfront Experience Store.

• Weekday Treat²: Purchase any BYOB accessory — hood, screw cap, bottle, nipple or straw top — and receive an exclusive Howapipi sticker sheet.
• Launch Promotion²: From Fridays to Sundays, build your own Pigeon bottle and enjoy a complimentary 200ml Pigeon Liquid Cleanser, together with the Howapipi sticker sheet.

For the first time in Singapore, families can meet Howapipi, the adorable Pigeon official brand mascot, known for being calm, curious, and always learning about the world around him. With a special connection to nature and babies, Howapipi brings warmth and wonder to every interaction. Join the fun on 5-6 April and 3-4 May 2025 (1 PM – 3 PM) for a magical moment where little ones can hug the lovable Howapipi, snap photos, and take home a free balloon. Plus, a sure-win lucky draw awaits! During Howapipi’s appearances, simply follow Pigeon Singapore and Mothercare Singapore on Instagram and share a secret code from a special cross-collaboration post to win exciting prizes like Natural Botanical Baby Travel Gel, PowderCool Body Wipes, Plantmade Gentle Wipes, Disposable Baby Bibs, Mothercare vouchers and even Pigeon e-shop vouchers! Reflecting on this collaboration, Hongou Masataka, Managing Director of Pigeon Singapore, shared his enthusiasm, "At Pigeon, we believe that every child is unique, and their feeding essentials should reflect that individuality. Partnering with Mothercare allows us to give parents the opportunity to customise their baby’s feeding experience in a way that’s both personal and practical. Through this interactive pop-up, we aim to provide families with not only the experience of the thoughtful design and trusted quality of our Pigeon SofTouch™ Bottles, but also create special moments together that make feeding time even more meaningful." Echoing this sentiment, Pang Fu Wei, Group Managing Director of Mothercare, said, “We’re always looking for new ways to enhance the shopping experience for parents. This collaboration with Pigeon brings a fresh, interactive element to our store, allowing families to explore and customise baby essentials in a way that’s both practical and enjoyable.” He added, “A baby bottle is more than just a feeding tool; it’s a part of a baby’s daily routine and a parent’s bonding experience. By offering customisation, we’re helping parents transform an everyday necessity into something unique and special. We see this partnership with Pigeon as the beginning of more enriching, interactive experiences, and we can’t wait to welcome families to our Mothercare Experience store for this exclusive event.” The Pigeon BYOB Pop-Up will be open daily at Mothercare Experience Store at Harbourfront Centre, #03-05/06/07, from 1 April to 5 May 2025, between 10.30 AM and 9 PM. Prices for the customisable Pigeon SofTouch™ Bottles range from S$30.20 to S$44.90, depending on the selected accessories. To discover more about this exclusive launch, visit Pigeon Singapore or follow @pigeonsingapore and @mothercaresg on Instagram. -END   ¹Only available for 240ml bottle. ²Terms and Conditions apply. *Global Baby Bottles Market 2025, Global Info Research.

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Seminars

Successful Breastfeeding Seminar 2024

PIGEON is collaborating with Dr Wong Boh Boi & HMI Medical Centre for our Successful Breastfeeding Seminar in 2024.

Join our highly informative and empowering breastfeeding seminar, designed to equip you with the knowledge, skills, and confidence necessary to make breastfeeding a resounding success. Our experts will be sharing practical tips to aid you on your parenthood journey from breastfeeding to baby care. Come and join us to pick up these essentials tips as well as the role that your spouse can play in joint-parenting. Limited seats available, so book your seats** now!   *Our special gift for coming before 10.30am will be issued on first-come-first-serve basis and while stock lasts. **Please note that this event is only opened to participants who have been fully-vaccinated.

26 October 2024 | 11:00 am - 3:30 pm

Parkroyal on Breach Road (Grand ballroom)

From $30/pax

Seminars

Successful Breastfeeding Seminar – 15 July 2023

PIGEON is collaborating with Dr Wong Boh Boi for our Successful Breastfeeding Seminar in 2023.

  Join our highly informative and empowering breastfeeding seminar, designed to equip you with the knowledge, skills, and confidence necessary to make breastfeeding a resounding success. Expert Dr Wong Boh Boi will be sharing practical tips to aid you on your parenthood journey from breastfeeding to baby care. Come and join us to pick up these essentials tips as well as the role that your spouse can play in joint-parenting. Limited seats available, so book your seats** now!   *Our special gift for coming before 10.30am will be issued on first-come-first-serve basis and while stock lasts. **Please note that this event is only opened to participants who have been fully-vaccinated.

15 July 2023 | 11:00 am - 3:30 pm

Parkroyal on Beach Road (Grand Ballroom)

From $30/pax

News

Pigeon SofTouch Nursing Bottles: The New Third-Generation

Pigeon: The Softest Touch

Pigeon revamps and upgrades its iconic SofTouch Nursing Bottles with an even softer nipple and an added research-based latch-on line.

It also launches T-Ester bottle, an innovative glass-like material first used in nursing bottles.

Singapore, August 2022 - Pigeon, the number 1 brand for nursing bottles preferred by moms and babies around the world, has remained true to its purpose to create a baby-friendly world - constantly improving and enhancing the journey for both moms and babies. To better cater to as many babies as possible, Pigeon has researched on and revamped its most popular SofTouch Nursing Bottles to create an even softer nipple with a research-based latch-on line. Developed to functionally mimic the feeding movements that babies perform when drinking from mother’s breasts, the new Pigeon SofTouch Nursing Bottles are crafted to especially support breastfeeding mums by enabling them to feed their baby from both breast and bottle seamlessly. In addition to the new nipple, Pigeon has launched a new nursing bottle using the innovative T-Ester, a material developed exclusively for Pigeon in Japan. These new Pigeon SofTouch T-Ester Nursing Bottles are UV-steriliser friendly, and possess a stronger resistance to UV degradation compared to other plastics. The new Pigeon SofTouch Nursing Bottles will start rolling out from 19 August 2022 at all authorised retailers. 

Pigeon SofTouch Nursing Bottles: The New Third-Generation

Developed based on years of research to closely replicate a baby’s natural nursing motion, Pigeon developed the new SofTouch Nursing nipples using a softer silicone, structured to encourage babies to latch on easily and properly, as if they are breastfeeding. Research conducted by Pigeon revealed that a breastfeeding baby takes the mother’s nipple into the mouth to a depth of approximately 22mm from the tip, with the lips covering the breast up as far as the areola. A mother’s nipple is also studied to stretch to about 1.4 times its usual length in the baby’s mouth. Designed with a wavy “Latch-on Line” for the approximate and recommended mouth position and the depth at which the baby takes in the nipple of the mother, the new nipple on the PigeonSofTouch Nursing Bottles guide both the mom and the newborn towards a good and effective latch-on regardless of the size of the babies mouths.   Using a softer silicone that enables smooth tongue movement, the nipples of the new Pigeon SofTouch Nursing Bottles are deliberately designed to be as close to the softness of a mother’s breast as possible, making the switch to and from breast and bottle a seamless and fuss-free one.   An innovative material that has never been used in nursing bottles, T-Ester is a type of plastic that has unparalleled durability - with a high resistance to UV degradation, the Pigeon SofTouch T-Ester Nursing Bottles are capable of maintaining its glass-like clarity even after 100 hours of UV sterilisation. This makes thorough-cleaning and the gauging of when the bottle needs to be switched out a complete breeze.

Pigeon SofTouch Nursing Bottles: Leaving A Better Future For The Next Generation

"We strive to create a future that is full of joy and freedom; a future that encourages curiosity and celebrates diversity. " Mr. Yusuke Nakata, CEO, Pigeon Singapore Business Unit

With that, Pigeon has developed a limited edition series under the new Pigeon SofTouch Nursing Bottles in collaboration with The Animal Project - a social enterprise that supports inclusions and celebrates talented local artists with autism and the related challenges. The Animal Project empowers artists with special needs, with every sale of its product embellished with the artist’s artwork, by contributing directly to the artists’ income through a royalty payment scheme. In line with Pigeon’s commitment to leave a more sustainable future for all babies growing up, the limited edition bottle is made with Biomass-PP, a 100% bio-based plastic made from pulp-derived tall oil and waste cooking oil instead of petroleum. The drawings of animals in a beautiful biodiversity on the body of the bottle is printed using laser printing technology instead of ink, which generates less heat and waste.

Pigeon SofTouch Nursing Bottles: All Smiles Are Precious

Honouring our commitment to understanding and addressing babies' unique needs means that we need to cater to all babies, no matter the differences. This is why we have partnered with Smile Asia, a global alliance of charities working together to raise standards of medical care for babies born with cleft lip and cleft palate. Pigeon is committed to contributing to the creation of opportunities for collaborative learning and exchange of best practices to treat the facial deformities. From cash donations to the sponsorship of products to Smile Asia that are essential for babies with cleft to be used in medical missions and care centres, including cleft bottles, long nipple bottles, and nursing bottles, Pigeon also commits to a sponsorship of other products for medical missions and care centres, including baby wipes, anti-bacterial wet tissues, and hand sanitisers. To support the specialised training and education programmes for healthcare and allied professionals, Pigeon also offers the sponsorship of relevant products to be used at the training centres. -END- About Pigeon Corporation Pigeon was founded in Japan in 1957 by Yuichi Nakata with the aim of meeting the needs of mothers worldwide by producing a range of high quality, durable and user-friendly merchandise for babies and toddlers. Since it began, the company has grown steadily and has a strong brand presence in more than 70 countries. Today, Pigeon is a market leader and the preferred brand in the baby and mother care segment. Pigeon continues to place strong emphasis on research and development to meet the highest levels of comfort, safety and quality, and conducts extensive studies in product development that offers a one-stop solution from maternity to childcare. About The Animal Project The Animal Project is a social enterprise that supports inclusion and celebrates the abilities of our artists with special needs. Our artists love animals, and enjoy drawing them quickly and intuitively without hesitation. By curating quality lifestyle products from their artworks, we seek to raise awareness and contribute to people with special needs in Singapore. Every sales will go to contribute to the artists' income through a royalty payment scheme. About Smile Asia Smile Asia is a global alliance of charities working together to treat facial deformities. We raise standards of medical care by creating opportunities of collaborative learning and exchange of best practices. We deliver free surgical care through medical missions and care centres. These initiatives are also intended to build trust and bridge cultural gaps among different communities across the world.    

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Seminars

Successful Breastfeeding Seminar – 14 May 2022

PIGEON is collaborating with Sister Kang for our 1st Successful Breastfeeding Seminar for 2022.

So, come and join us to know more about essential tips as well as the role that your spouse can play in joint-parenting.
Limited seats available, so book your seats now!


*Our special gift for coming before 10.30am will be issued on first-come-first-serve basis and while stock lasts.

14 May 2022 | 11:00 am - 3:30 pm

Parkroyal on Beach Road, 7500 Beach Road Singapore, 199591

Seminars

Successful Breastfeeding Webinar with Practical Parenting Tips – November 2021

This November, PIGEON is collaborating once again with the expert, Dr Wong Boh Boi, for our Successful Breastfeeding Webinar 2021!   So, come and join us to know more about essential breastfeeding and baby care tips at the comfort of your home. Expert Dr Wong Boh Boi will be sharing essential tips to aid you on your parenthood journey from breastfeeding to baby care.  She will also speak about the role that your spouse can play in joint-parenting.  We can’t wait to see you all at the Successful Breastfeeding Webinar!  

13 November 2021 | 11:00 am - 3:00 pm

Singapore

From $5/pax

Seminars

Successful Breastfeeding Seminar – May 2021

Pigeon is collaborating with Sister Kang Phaik Gaik for our 1st Successful Breastfeeding Seminar with Hands-on Session for 2021. So come and join us to know more about essential tips as well as the role that your spouse can play in joint-parenting. Limited to 30 pax only, book your seats now to avoid disappointment! To register, visit https://bit.ly/3g4QWsp.  

08 May 2021 | 11:00 am - 3:00 pm

Parkroyal on Beach Road (Grand Ballroom 1 & 2)

Seminars

Successful Breastfeeding Webinar ‘Ask The Expert’ – August 2020

We wanted to delve deeper into the burning questions that parents have and thus we did a breastfeeding webinar for 'Ask the Expert' and it was indeed a successful and informative one! We invited Dr Wong Boh Boi, and 2 mummies Amber Yong and Sheila Cheong, who shared their breastfeeding experiences and sought Dr Wong's advice. Amber is an experienced mom of 3 while Sheila is a new parent with a 2 month old newborn then and they represent the different parenthood journey. We further stimulated the discussion and brought the Q&A session to the attendees and the discussion topics got really interesting and fruitful where parents not only got to hear from Dr Wong, but also spoke to Amber and Sheila as well! If you missed this, do stay tuned for the next webinar!    

22 August 2020 - 20 August 2020 | 11:00 am - 4:00 pm

Singapore

Seminars

Successful Breastfeeding Seminar – Nov 2019

Our annual breastfeeding seminar with breastfeeding expert Dr Wong Boh Boi, who always shares amazing tips and hands on experience during these sessions. Parents enjoyed a great afternoon spent with food, useful parenting information and left with bags of goodies and new found confidence to conquer their parenthood!  

11 November 2019 | 10:30 am - 4:00 pm

Singapore

Successful Breastfeeding – Mar 2018

Join us at our Successful Breastfeeding seminar for essential tips to guide you through parenthood! From preparing a birth plan to breastfeeding to caring for your baby, these tips will be shared by the expert from Raffles Hospital.

17 March 2017 | 11:00 am - 4:00 pm

One Farrer Hotel & Spa Grand Ballroom

Seminars

Successful Breastfeeding – Mar 2017

Pigeon Singapore is collaborating with National University Hospital for our first Breastfeeding Seminar for 2017. Pick up practical and essential tips from breastfeeding to baby care and more. Limited seats available, so register now to book your seat!

04 March 2017 | 11:00 am - 3:30 pm

One Farrer Hotel & Spa

Seminars

Successful Breastfeeding – May 2016

PIGEON Singapore is collaborating with Mount Alvernia Hospital for out first Breastfeeding Seminar for 2016. Pick up practical and essential tips from breastfeeding to baby care. Limited seats available, so  register now to book your seat!

07 May 2016 | 12:00 pm - 4:00 pm

Mandarin Oriental, Oriental Ballroom

From $20/pax

News

A Pacifier with Purpose: MiniLight Pacifier Sustainable Collection in Collaboration with The Animal Project

Singapore, 25 June 2025 – Can something as small as a pacifier inspire a bigger movement – one that soothes babies, protects the planet, and uplifts voices from the autism community? Pigeon Singapore officially launches the MiniLight Pacifier Sustainable Collection, a meaningful collaboration with homegrown social enterprise The Animal Project (TAP). Designed with both impact and intention, each pacifier in the collection is a quiet yet powerful symbol of inclusivity, sustainability and the creative brilliance of artists with special needs.

A Collaboration that Celebrates Inclusivity and Diverse Talents

True to Pigeon’s brand promise to “Celebrate babies the way they are”, this partnership goes further to celebrate people the way they are, especially individuals on the autism spectrum. According to the World Health Organisation, approximately 1 in 100 children are diagnosed with autism¹. This collection honours that reality by highlighting the exceptional talents of artists who see and express the world differently. Each pacifier features exclusive hand-drawn artwork by three Singaporean artists from TAP:

• Foo Thong Keen, who has keen eyes for observational drawing (pun intended). His animals often carry a bewildered expression; their eyes are wide open, with jaws dropped in disbelief.
• Jolie Lim, whose illustrations have a mischievous and joyful streak. Her animal illustrations are so quirky, they put a smile on your face.
• Tay Jun-Yi, who simply loves drawing animals. With just a black marker, he brings each creature to life through distinctive, cheeky expressions and vivid depictions of social interactions – something he rarely initiates himself due to his autism.

  This isn’t just packaging; it’s a canvas for advocacy. With every purchase, a portion of the proceeds goes directly to supporting these artists, shifting perceptions from disability to creative potential. It’s a gentle act of parenting that carries a powerful message – that every child deserves love, and every individual deserves a voice. “This collaboration with Pigeon strengthens our resolve to support inclusion and diversity. It is an excellent platform to raise greater awareness of the special needs community by celebrating their abilities rather than their disabilities,” said Roland Tay, Founder and CEO of The Animal Project. This sentiment is echoed by Pigeon Singapore, whose commitment to purposeful partnerships lies at the heart of this collaboration.“This partnership with TAP is deeply meaningful to us,” said Hongo Masataka, Managing Director of Pigeon Singapore. “It allows us to support local talent, raise awareness about inclusivity, and bring even more heart to our products. We hope families feel the love, care and purpose woven into every detail.”

Where Comfort Meets Conscious Design

From Left to Right: Pigeon MiniLight Pacifier Sustainable Collection Size S, M and L Thoughtfully engineered, the MiniLight Pacifier Sustainable Collection is Pigeon’s lightest ever pacifier – designed to stay in the baby’s mouth longer while providing superior comfort. Its soft silicone nipple supports natural sucking, and large air holes prevent moisture build-up. Tailored for different stages, it comes in three sizes:

• S size – for 0+ months
• M size – for 6+ months
• L size – for 12+ months

Each box contains two pacifiers, each featuring a unique design inspired by the TAP artists’ original illustrations. Beyond comfort, the MiniLight Pacifier Sustainable Collection embodies Pigeon’s belief that even the smallest products can take meaningful steps toward reducing environmental impact. The pacifier’s shield, button lid, and hygiene cover are each linked to 20% ISCC-certified bio-based plastic² derived from renewable alternatives such as residual oils rather than conventional fossil-based feedstocks. This bio-circular feedstock², selected after years of rigorous R&D, ensures a lower carbon footprint³ without compromising product safety or performance. By integrating social and sustainable initiatives into product development, Pigeon is redefining the standards of modern baby care, offering parents a conscious option to nurture not only their children but also the planet and its people. This reflects Pigeon's purpose to step forward in creating a more baby-friendly world for all. The Pigeon Minilight Pacifier Sustainable Collection will be available for S$12.90 (2pcs). They can be purchased at Pigeon, Agape Babies, Baby Kingdom, Baby Toddly, Fairprice, Mothercare, Motherworks, Lazada, Shopee,  The Animal Project, Watsons, and Takashimaya. To support The Animal Project (TAP), TAP items can be purchased through their preferred retail partner, The Art Faculty (TAF) at the Enabling Village, as well as at Pathlight School’s Ang Mo Kio and Tampines campuses. To learn more about Pigeon Minilight Pacifier Sustainable Collection and other available products, please visit www.pigeon.com.sg. To learn more about Pigeon’s sustainability efforts, visit: https://pigeon.com.sg/love-our-babies-love-our-planet/love-our-planet/ -END- References: ¹Autism Factsheet by the World Health Organisation (WHO), https://www.who.int/news-room/fact-sheets/detail/autism-spectrum-disorders ²ISCC certified mass balance approach. ³According to a peer-reviewed Cradle-to-Grave Life Cycle Assessment (LCA) by LyondellBasell, 2021, the use of a bio-based PP feedstock has a reduction in CO2eq per ton of polymer product compared to the equivalent fossil-based product. Cradle-to-gate LCA calculated up to the polymer production and based on a feedstock composed of waste and residues. ABOUT PIGEON CORPORATION  As a leading brand in mother and baby care, Pigeon provides a comprehensive range of products designed to meet the needs of consumers from maternity through childcare. Established in 1957, Pigeon has been dedicated to making the world a more baby-friendly place, drawing on over 60 years of research and innovation. Today, Pigeon Group products are trusted by families in over 80 countries or regions, and the company proudly holds the No.1 global market* share for nursing bottles. Pigeon remains committed to advancing research and development to ensure the highest standards of comfort, safety, and quality. The company focuses on creating products that provide complete solutions for parents and caregivers throughout their parenting journey. For more information, please visit www.pigeon.com.sg or follow @pigeonsingapore on Instagram, Facebook and TikTok. To be among the first to know about future brand news, sign up for the Pigeon's newsletter here. ABOUT THE ANIMAL PROJECT The Animal Project is a social enterprise based in Singapore that supports inclusion and celebrates the abilities of our artists with special needs. Our artists love animals and enjoy drawing them quickly and intuitively without hesitation. By curating quality lifestyle products from their artworks, we seek to raise awareness and contribute to people with special needs in Singapore. Every sale will go to contribute to the artists' income through a royalty payment scheme. For more information, please visit www.theanimalproject.sg or follow @theanimalprojectsg on Instagram and Facebook. ABOUT THE INTERNATIONAL SUSTAINABILITY AND CARBON CERTIFICATION (ISCC) Founded in 2010 through a multi-stakeholder initiative, the International Sustainability and Carbon Certification (ISCC) is a globally applicable and leading certification system designed to enhance traceable, sustainable, deforestation-free, and climate-friendly supply chains. ISCC certifications are widely recognised and cover sustainable agricultural biomass, biogenic wastes and residues, non-biological renewable materials and recycled carbon-based materials. The development and implementation of different certification standards is ISCC’s tool to promote its mission to mitigate climate change and bring more traceability into global markets and supply chains.   *Global Baby Bottles Market 2024, Global Info Research.

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News

MoneyFM89.3  Mind Your Business: How Pigeon Singapore is designing parenthood, one bottle at a time

MoneyFM89.3

Mind Your Business: How Pigeon Singapore is designing parenthood, one bottle at a time

Click here to listen to the interview of Masataka Hongo, Managing Director of Pigeon Singapore as he joins the Breakfast Show to discuss how their thoughtful innovations, of the Build-Your-Own-Bottle (BYOB) for Pigeon SofTouch™ Bottles , are making life smoother and sweeter for new parents in Singapore.

Presented by: Audrey Siek  Produced by: Dan Koh Edited by: Chua Meng Choon Photo credits: Pigeon Singapore

https://omny.fm/shows/moneyfm-morning-show/mind-your-business-how-pigeon-singapore-is-designing-parenthood-one-bottle-at-a-time  

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News

Pigeon Singapore Launches New Customisation Option – Build-Your-Own-Bottle (BYOB) with Exclusive Pop-Up at Mothercare Experience Store

 

Build-Your-Own-Bottle (BYOB) for Pigeon SofTouch™ Bottles

Singapore, 1 April 2025 | Imagine a baby bottle as unique as your little one — designed to fit their needs, built with love, and customised just for them. Pigeon Singapore is bringing this vision to life with the launch of its first-ever customisation service - Build-Your-Own-Bottle (BYOB), which is an innovative and interactive way for parents to customise their very own Pigeon SofTouch™️Bottle to suit their little ones feeding needs and one-of-a-kind personality. To celebrate this exciting milestone, Pigeon is hosting an exclusive pop-up at Mothercare Experience Store at Harbourfront Centre from 1 April to 5 May 2025, inviting parents and caregivers to build their very own bottle, enjoy exclusive giveaways and meet the charming Pigeon official brand mascot, Howapipi for the very first time. At the heart of the BYOB Collection is the ability to create a truly customised baby bottle in just 5 simple steps:

1. Choose bottle size and design – Available in 160ml or 240ml, with three exclusive designs, including one featuring Howapipi.
2. Select a feeding style – Pick between a SofTouch™ Nipple, Training Straw¹ or Drinking Straw¹.
3. Pick a screw cap colour – Choose from 12 vibrant colours.
4. Select a hood colour – Available in 6 different shades.
5. Add optional handles – For extra grip (available only for 240ml bottles)

Can’t wait to create your own? Visit Pigeon’s online store today to customise your nursing bottle and bring your individuality and imagination to life!

Pigeon Build-Your-Own-Bottle (BYOB) Pop-Up

Pigeon Build-Your-Own-Bottle Pop-Up at Mothercare Experience Store

Just like every baby’s unique personality and style, the Pigeon BYOB Collection allows parents to customise not just their little one’s feeding journey, but their fashion choices as well! From 1 April to 5 May 2025, parents can personalise their baby’s feeding essentials at the Pigeon Build-Your-Own-Bottle Pop-Up at Mothercare Harbourfront Experience Store.

• Weekday Treat²: Purchase any BYOB accessory — hood, screw cap, bottle, nipple or straw top — and receive an exclusive Howapipi sticker sheet.
• Launch Promotion²: From Fridays to Sundays, build your own Pigeon bottle and enjoy a complimentary 200ml Pigeon Liquid Cleanser, together with the Howapipi sticker sheet.

For the first time in Singapore, families can meet Howapipi, the adorable Pigeon official brand mascot, known for being calm, curious, and always learning about the world around him. With a special connection to nature and babies, Howapipi brings warmth and wonder to every interaction. Join the fun on 5-6 April and 3-4 May 2025 (1 PM – 3 PM) for a magical moment where little ones can hug the lovable Howapipi, snap photos, and take home a free balloon. Plus, a sure-win lucky draw awaits! During Howapipi’s appearances, simply follow Pigeon Singapore and Mothercare Singapore on Instagram and share a secret code from a special cross-collaboration post to win exciting prizes like Natural Botanical Baby Travel Gel, PowderCool Body Wipes, Plantmade Gentle Wipes, Disposable Baby Bibs, Mothercare vouchers and even Pigeon e-shop vouchers! Reflecting on this collaboration, Hongou Masataka, Managing Director of Pigeon Singapore, shared his enthusiasm, "At Pigeon, we believe that every child is unique, and their feeding essentials should reflect that individuality. Partnering with Mothercare allows us to give parents the opportunity to customise their baby’s feeding experience in a way that’s both personal and practical. Through this interactive pop-up, we aim to provide families with not only the experience of the thoughtful design and trusted quality of our Pigeon SofTouch™ Bottles, but also create special moments together that make feeding time even more meaningful." Echoing this sentiment, Pang Fu Wei, Group Managing Director of Mothercare, said, “We’re always looking for new ways to enhance the shopping experience for parents. This collaboration with Pigeon brings a fresh, interactive element to our store, allowing families to explore and customise baby essentials in a way that’s both practical and enjoyable.” He added, “A baby bottle is more than just a feeding tool; it’s a part of a baby’s daily routine and a parent’s bonding experience. By offering customisation, we’re helping parents transform an everyday necessity into something unique and special. We see this partnership with Pigeon as the beginning of more enriching, interactive experiences, and we can’t wait to welcome families to our Mothercare Experience store for this exclusive event.” The Pigeon BYOB Pop-Up will be open daily at Mothercare Experience Store at Harbourfront Centre, #03-05/06/07, from 1 April to 5 May 2025, between 10.30 AM and 9 PM. Prices for the customisable Pigeon SofTouch™ Bottles range from S$30.20 to S$44.90, depending on the selected accessories. To discover more about this exclusive launch, visit Pigeon Singapore or follow @pigeonsingapore and @mothercaresg on Instagram. -END   ¹Only available for 240ml bottle. ²Terms and Conditions apply. *Global Baby Bottles Market 2025, Global Info Research.

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News

Pigeon SofTouch Nursing Bottles: The New Third-Generation

Pigeon: The Softest Touch

Pigeon revamps and upgrades its iconic SofTouch Nursing Bottles with an even softer nipple and an added research-based latch-on line.

It also launches T-Ester bottle, an innovative glass-like material first used in nursing bottles.

Singapore, August 2022 - Pigeon, the number 1 brand for nursing bottles preferred by moms and babies around the world, has remained true to its purpose to create a baby-friendly world - constantly improving and enhancing the journey for both moms and babies. To better cater to as many babies as possible, Pigeon has researched on and revamped its most popular SofTouch Nursing Bottles to create an even softer nipple with a research-based latch-on line. Developed to functionally mimic the feeding movements that babies perform when drinking from mother’s breasts, the new Pigeon SofTouch Nursing Bottles are crafted to especially support breastfeeding mums by enabling them to feed their baby from both breast and bottle seamlessly. In addition to the new nipple, Pigeon has launched a new nursing bottle using the innovative T-Ester, a material developed exclusively for Pigeon in Japan. These new Pigeon SofTouch T-Ester Nursing Bottles are UV-steriliser friendly, and possess a stronger resistance to UV degradation compared to other plastics. The new Pigeon SofTouch Nursing Bottles will start rolling out from 19 August 2022 at all authorised retailers. 

Pigeon SofTouch Nursing Bottles: The New Third-Generation

Developed based on years of research to closely replicate a baby’s natural nursing motion, Pigeon developed the new SofTouch Nursing nipples using a softer silicone, structured to encourage babies to latch on easily and properly, as if they are breastfeeding. Research conducted by Pigeon revealed that a breastfeeding baby takes the mother’s nipple into the mouth to a depth of approximately 22mm from the tip, with the lips covering the breast up as far as the areola. A mother’s nipple is also studied to stretch to about 1.4 times its usual length in the baby’s mouth. Designed with a wavy “Latch-on Line” for the approximate and recommended mouth position and the depth at which the baby takes in the nipple of the mother, the new nipple on the PigeonSofTouch Nursing Bottles guide both the mom and the newborn towards a good and effective latch-on regardless of the size of the babies mouths.   Using a softer silicone that enables smooth tongue movement, the nipples of the new Pigeon SofTouch Nursing Bottles are deliberately designed to be as close to the softness of a mother’s breast as possible, making the switch to and from breast and bottle a seamless and fuss-free one.   An innovative material that has never been used in nursing bottles, T-Ester is a type of plastic that has unparalleled durability - with a high resistance to UV degradation, the Pigeon SofTouch T-Ester Nursing Bottles are capable of maintaining its glass-like clarity even after 100 hours of UV sterilisation. This makes thorough-cleaning and the gauging of when the bottle needs to be switched out a complete breeze.

Pigeon SofTouch Nursing Bottles: Leaving A Better Future For The Next Generation

"We strive to create a future that is full of joy and freedom; a future that encourages curiosity and celebrates diversity. " Mr. Yusuke Nakata, CEO, Pigeon Singapore Business Unit

With that, Pigeon has developed a limited edition series under the new Pigeon SofTouch Nursing Bottles in collaboration with The Animal Project - a social enterprise that supports inclusions and celebrates talented local artists with autism and the related challenges. The Animal Project empowers artists with special needs, with every sale of its product embellished with the artist’s artwork, by contributing directly to the artists’ income through a royalty payment scheme. In line with Pigeon’s commitment to leave a more sustainable future for all babies growing up, the limited edition bottle is made with Biomass-PP, a 100% bio-based plastic made from pulp-derived tall oil and waste cooking oil instead of petroleum. The drawings of animals in a beautiful biodiversity on the body of the bottle is printed using laser printing technology instead of ink, which generates less heat and waste.

Pigeon SofTouch Nursing Bottles: All Smiles Are Precious

Honouring our commitment to understanding and addressing babies' unique needs means that we need to cater to all babies, no matter the differences. This is why we have partnered with Smile Asia, a global alliance of charities working together to raise standards of medical care for babies born with cleft lip and cleft palate. Pigeon is committed to contributing to the creation of opportunities for collaborative learning and exchange of best practices to treat the facial deformities. From cash donations to the sponsorship of products to Smile Asia that are essential for babies with cleft to be used in medical missions and care centres, including cleft bottles, long nipple bottles, and nursing bottles, Pigeon also commits to a sponsorship of other products for medical missions and care centres, including baby wipes, anti-bacterial wet tissues, and hand sanitisers. To support the specialised training and education programmes for healthcare and allied professionals, Pigeon also offers the sponsorship of relevant products to be used at the training centres. -END- About Pigeon Corporation Pigeon was founded in Japan in 1957 by Yuichi Nakata with the aim of meeting the needs of mothers worldwide by producing a range of high quality, durable and user-friendly merchandise for babies and toddlers. Since it began, the company has grown steadily and has a strong brand presence in more than 70 countries. Today, Pigeon is a market leader and the preferred brand in the baby and mother care segment. Pigeon continues to place strong emphasis on research and development to meet the highest levels of comfort, safety and quality, and conducts extensive studies in product development that offers a one-stop solution from maternity to childcare. About The Animal Project The Animal Project is a social enterprise that supports inclusion and celebrates the abilities of our artists with special needs. Our artists love animals, and enjoy drawing them quickly and intuitively without hesitation. By curating quality lifestyle products from their artworks, we seek to raise awareness and contribute to people with special needs in Singapore. Every sales will go to contribute to the artists' income through a royalty payment scheme. About Smile Asia Smile Asia is a global alliance of charities working together to treat facial deformities. We raise standards of medical care by creating opportunities of collaborative learning and exchange of best practices. We deliver free surgical care through medical missions and care centres. These initiatives are also intended to build trust and bridge cultural gaps among different communities across the world.    

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Seminars

Successful Breastfeeding Seminar 2024

PIGEON is collaborating with Dr Wong Boh Boi & HMI Medical Centre for our Successful Breastfeeding Seminar in 2024.

Join our highly informative and empowering breastfeeding seminar, designed to equip you with the knowledge, skills, and confidence necessary to make breastfeeding a resounding success. Our experts will be sharing practical tips to aid you on your parenthood journey from breastfeeding to baby care. Come and join us to pick up these essentials tips as well as the role that your spouse can play in joint-parenting. Limited seats available, so book your seats** now!   *Our special gift for coming before 10.30am will be issued on first-come-first-serve basis and while stock lasts. **Please note that this event is only opened to participants who have been fully-vaccinated.

26 October 2024 | -

Parkroyal on Breach Road (Grand ballroom)

From $30/pax

Seminars

Successful Breastfeeding Seminar – 15 July 2023

PIGEON is collaborating with Dr Wong Boh Boi for our Successful Breastfeeding Seminar in 2023.

  Join our highly informative and empowering breastfeeding seminar, designed to equip you with the knowledge, skills, and confidence necessary to make breastfeeding a resounding success. Expert Dr Wong Boh Boi will be sharing practical tips to aid you on your parenthood journey from breastfeeding to baby care. Come and join us to pick up these essentials tips as well as the role that your spouse can play in joint-parenting. Limited seats available, so book your seats** now!   *Our special gift for coming before 10.30am will be issued on first-come-first-serve basis and while stock lasts. **Please note that this event is only opened to participants who have been fully-vaccinated.

15 July 2023 | -

Parkroyal on Beach Road (Grand Ballroom)

From $30/pax

Seminars

Successful Breastfeeding Seminar – 14 May 2022

PIGEON is collaborating with Sister Kang for our 1st Successful Breastfeeding Seminar for 2022.

So, come and join us to know more about essential tips as well as the role that your spouse can play in joint-parenting.
Limited seats available, so book your seats now!


*Our special gift for coming before 10.30am will be issued on first-come-first-serve basis and while stock lasts.

14 May 2022 | -

Parkroyal on Beach Road, 7500 Beach Road Singapore, 199591

Seminars

Successful Breastfeeding Webinar with Practical Parenting Tips – November 2021

This November, PIGEON is collaborating once again with the expert, Dr Wong Boh Boi, for our Successful Breastfeeding Webinar 2021!   So, come and join us to know more about essential breastfeeding and baby care tips at the comfort of your home. Expert Dr Wong Boh Boi will be sharing essential tips to aid you on your parenthood journey from breastfeeding to baby care.  She will also speak about the role that your spouse can play in joint-parenting.  We can’t wait to see you all at the Successful Breastfeeding Webinar!  

13 November 2021 | -

Singapore

From $5/pax

Seminars

Successful Breastfeeding Seminar – May 2021

Pigeon is collaborating with Sister Kang Phaik Gaik for our 1st Successful Breastfeeding Seminar with Hands-on Session for 2021. So come and join us to know more about essential tips as well as the role that your spouse can play in joint-parenting. Limited to 30 pax only, book your seats now to avoid disappointment! To register, visit https://bit.ly/3g4QWsp.  

08 May 2021 | -

Parkroyal on Beach Road (Grand Ballroom 1 & 2)

Seminars

Successful Breastfeeding Webinar ‘Ask The Expert’ – August 2020

We wanted to delve deeper into the burning questions that parents have and thus we did a breastfeeding webinar for 'Ask the Expert' and it was indeed a successful and informative one! We invited Dr Wong Boh Boi, and 2 mummies Amber Yong and Sheila Cheong, who shared their breastfeeding experiences and sought Dr Wong's advice. Amber is an experienced mom of 3 while Sheila is a new parent with a 2 month old newborn then and they represent the different parenthood journey. We further stimulated the discussion and brought the Q&A session to the attendees and the discussion topics got really interesting and fruitful where parents not only got to hear from Dr Wong, but also spoke to Amber and Sheila as well! If you missed this, do stay tuned for the next webinar!    

22 August 2020 - 20 August 2020 | -

Singapore

Seminars

Successful Breastfeeding Seminar – Nov 2019

Our annual breastfeeding seminar with breastfeeding expert Dr Wong Boh Boi, who always shares amazing tips and hands on experience during these sessions. Parents enjoyed a great afternoon spent with food, useful parenting information and left with bags of goodies and new found confidence to conquer their parenthood!  

11 November 2019 | -

Singapore

Seminars

Successful Breastfeeding – Mar 2017

Pigeon Singapore is collaborating with National University Hospital for our first Breastfeeding Seminar for 2017. Pick up practical and essential tips from breastfeeding to baby care and more. Limited seats available, so register now to book your seat!

04 March 2017 | -

One Farrer Hotel & Spa

Seminars

Successful Breastfeeding – May 2016

PIGEON Singapore is collaborating with Mount Alvernia Hospital for out first Breastfeeding Seminar for 2016. Pick up practical and essential tips from breastfeeding to baby care. Limited seats available, so  register now to book your seat!

07 May 2016 | -

Mandarin Oriental, Oriental Ballroom

From $20/pax